Creating Value with Digital Marketing
This "Freemium" strategy is part of what Ps
Pricing
It has become easy to search for products this is now as digital __________.
Convenience
In the early 1990s websites commonly used this _____ now popular on video sites.
Counters
As of December 2022 Google has this much Desktop Market Share
B. 72%
C. 84%
D. 99%
The most valuable form of lead may be referred to as a?
Qualified Lead
A Contractor Charges 60 Dollars an Hour this is referred to what pricing strategy?
Flat-Fee Pricing
someone that has an impact in the digital world over our buying decisions by virtue of their fame.
Influencers
The first "Banner Ad" was launched in this year
1994
Below the Paid Adverting Links this usually appears and are referred to as.
Natural or Organic results.
The umbrella-like level for an organization's search advertising is referred to as the
Account Level
"WOM" Marketing refers to this type of Marketing.
Word of Mouth
A digital Pipeline is more commonly know as_______?
Funnel
When a Website takes a Potential customer and turns them into a Customer they have successfully completed this?
Conversion
Crawl
_______is the value used to determine whether an organization's ad will be shown and what the ad position will be
Ad Rank
Storytelling is related to this type of the 7as of Marketing Strategies?
Allure
The first step in the consumer purchases process is referred to as?
Problem recognition
.edu stands for this
Educational institutions
The last step is SEO objectives is commonly called this
Conversion
The common bidding model for SEM is referred to as?
Cost per Click
When a Marketing agent refers to some ones age they are segmenting them into this segment
Demographic
Persona
The time it takes for a consumer to make a decision increases with increased "Complexity of Choice" is referred to this law
Hicks Law
Link Buying is also know as this
Link Spamming
Typically, the most expensive form of SEM campaigns are referred to as this.
Cost per acquisition.