Consumer Buying Process
Marketing Mix
Careers in Marketing
Marketing Definition
Promotional Mix
100
You've had your computer for a while. Are you happy with it? You may purchase the same brand of computer again. What stage is this
Post-purchase evaluation stage
100
How is brand switching utilized in a business?
Persuading consumers to leave their current brand
100
Which of the following positions is NOT on the client side?
Market Researcher
100
An exchange is when:
People give up something to receive something they would rather have
100
Fun Town has multiple days throughout the year where they donate a percentage of ticket sales to local charities. They also have days where they close the park down and invite youths from low-income families to enjoy the rides for free. What is this an example of?
Public Relations
200
You are searching your favorite online retailer for computers to consider based upon your needs and wants. What stage of the buying process are you at?
Information search
200
The Janson Corporation has been open for less than a year. Why would it need to do an informative promotion?
To convert a consumer's need into an interest for its new product
200
What degrees do most marketing jobs require?
Public Relations Degree, Communications Degree or, Marketing Degree
200
When discussing marketing, place refers to:
Where the product is purchased
200
What is any form of impersonal (one-way) paid communication which the company is identified?
Advertising
300
You are using a nifty little feature available on a website that allows you to compare computer systems specification by specification. What stage of the consumer buying process are you?
Evaluation of chioces
300
What does a company use as a promotional goal that makes consumers choose one brand over its competition?
They use persuasion to convince the consumer to switch brands
300
Which marketing position involves by getting the word out at special events?
Public Relations
300
What are the four p's in marketing?
Product, place, promotion, and price
300
What part of the promotional mix allows a one-on-one relationship to develop between the consumer and company?
Personal selling
400
How can a company influence the consumer purchasing process at the purchase stage?
Through the use of professional and respectful sales staff
400
Why do businesses use promotional message when products are very well established?
To remind consumers about the company
400
Those wishing to be marketing executive shouldn't enjoy
Working behind the scenes
400
Which of the following is an example of a failed exchange?
You want a turkey sandwich, but the deli is out of turkey, so you leave.
400
Assess the four parts of the promotional mix.
Advertising, public relations, personal selling and sale promotion
500
Your computer just broke and you have to decide whether to replace it. Which one of the following describes the current stage of your buying process?
Recognition of need and wants
500
A company that has made and sold ketchup for over 100 years would be best suited to have what type of promotion goal?
Reminder
500
Which of the following marketing positions is consider an entry-level position?
Marketing Coordinator
500
What is the definition of marketing?
Marketing is an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
500
Examine the picture to help determine the type of promotional toll that is being used.
Sales promotion