Globalization
Process of interaction and integration among people and cultures worldwide, driven by trade, investment, and technology.
questionnaires
What is affective component
A person's feelings or emotions about a person, event or subject
Cultural Globalization
The shared consumption of culture through global media, internet, and travel, resulting in interconnectedness
Aim
To investigate how a change in values might be influencing the subjective well-being of young Japanese students.
What is behavioural component?
The way the attitude affects how we can act toward a person, event, or object
Bicultural Identity
A hybrid identity that incorporates elements of both local and global cultures.
Participants
114 students from two universities – one in Kyoto, Japan and the other in Wisconsin, USA.
what effect does globalization have on identity
formation of bicultural identity
Exclusionary Reaction
A negative response to globalization, where individuals feel threatened by other cultures and seek to protect their own.
Procedure
The researchers used questionnaires to measure:
⦁ Individualism,
⦁ How many close friends they had,
⦁ Subjective well-being (Happiness),
⦁ Life satisfaction,
⦁ Physical and psychological emotional states.
⦁ These factors were correlated with one another.
Cognitive component
A person's beliefs or knowledge about a person, event, or object
Marginalization
Exclusion from both local and global cultures, leading to identity confusion and social withdrawal
Conclusion
The spread of Western values through globalization could have negative effects on people in collectivist cultures. This might be because they become more competitive and individualistic but lack the skills to establish strong friendships because they were not taught this from a young age.