Retailing
Wholesaling
Visual Merchandising
Store Layout
100

What is retailing

The sale of goods or services directly to consumers for personal use.

100

What is wholesaling?

The sale of goods in bulk to retailers, businesses, or institutions.

100

What is visual merchandising?

The practice of creating visually appealing product displays to attract customers.

100

What is a grid layout?

A store layout where aisles are set up in a grid-like pattern, commonly used in supermarkets.

200

Name one type of retailer

Supermarkets, department stores, specialty stores, convenience stores, etc.

200

Who are the primary customers of wholesalers?

Retailers, businesses, or institutions that resell products to consumers.

200

Why is lighting important in visual merchandising?

: It helps highlight specific products and creates an appealing shopping environment.

200

What is a free-flow layout?

A store layout that encourages customers to browse and explore products without a set path.

300

What is the main goal of retailing?

To provide products to consumers for personal or household use.

300

What is a key difference between wholesalers and retailers?

Wholesalers sell in bulk to businesses, while retailers sell in smaller quantities to consumers

300

Name one element of visual merchandising besides lighting.

Store layout, color scheme, signage, or product displays

300

Why might a retailer choose a racetrack layout?

 To guide customers around the store in a specific path, often used in department stores.

400

What is the difference between a retailer and a manufacturer?

Retailers sell products to consumers, while manufacturers produce the products.

400

 Name one benefit wholesalers provide to retailers

Lower bulk prices or providing large quantities of stock for resale

400

What role does color play in visual merchandising?

Colors evoke emotions and influence consumer behavior.

400

 Which type of layout is best for efficiency and maximizing shelf space?

Grid layout

500

 Give an example of a multichannel retailer.

Amazon, which sells both online and through physical stores.

500

 Give an example of a wholesaler.

 Sysco, a company that supplies food products to restaurants and businesses.

500

What is the purpose of accent lighting in visual merchandising?

To highlight specific products or areas of the store and draw customer attention.

500

What type of store layout is commonly used in clothing stores to encourage customers to browse?

: Free-flow layout.

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