Marketing Plan
What part of the Marketing Plan always goes first
Executive Summary
What does SWOT stand for
strengths, weaknesses, opportunities, threats
Name 1 part of a Financial Plan
How is Competition measured?
Market Share
What is something that could be a part of a marketing budget?
advertising, public relations, event planning, media purchases, design
Part of the marketing plan that details what to do and when to do it
Implementation
Opportunities, Threats
Which part of the Financial Plan involves making estimates of future income and expenses?
Forecast
What is a direct competitor for Adidas?
Nike, Under Armor, Etc.
Name a direct competitor of the Baltimore Ravens
Any NFL team on the east coast
Part of the Marketing Plan that states an organization's values and business philosophy
Mission Statement
Laws and regulations belong in which section of the SWOT analysis?
Threats
Which part of the Financial Plan lists all of the revenue and expenses for an organization?
Budget
What is an indirect competitor for Football game tickets?
Tickets to another sporting event or activity, or watching the game on a streaming service
A situation analysis is also known as what?
SWOT
The part of a Marketing Plan that uses numbers to set measurable targets for the product and the marketing campaign
Goals and Objectives
Patents belong in which section of the SWOT analysis?
Strengths
Which part of a Financial Plan shows the value of an organization along with assets and liabilities (debts)
Balance Sheet
What is it called when there is no competition in the marketplace and a single company controls the product?
Monopoly
Summarize the plan, create excitement
Part of the Marketing Plan where you determine if the goals and objectives have been achieved.
Implementation and Control
Unmet customer needs belongs in which section of the SWOT?
Opportunities
Which part of the Financial Plan shows profits and losses?
Income Statement
What brand introduced a sports drink with double the electrolytes and more vitamin C to try to get more market share?
PowerAde
What is the most expensive category on the list of expenses for a college athletic team?
coaches and staff