Sender
What kind of organization made the advertisement?
An advertiser/marketing company
What is the main point of the message?
The viewer is the best mom in the whole world (assuming they are a mother)
What platforms were used to spread the message?
Online social media
The target audience for the advertisement
Heterosexual mothers
What is the purpose of the message?
To wish moms a happy Mother’s Day "the KFC way" through a "shirt-ripping, finger-lickin’ performance"
Who made the advertisement?
KFC's US Marketing subsidiary
What images or sounds catch your attention?
Catchy dance music ; big buff KFC men
What kind of media was used for the advertisement?
Audiovisual film
Who is disadvantaged in some way?
Not heterosexual mothers
Who controls the transmission of the advertisement?
KFC's Marketing team, as they choose where and when to upload and spread the media
BONUS: The Chief Marketing Officer responsible for the advertisement was Male or Female?
Andrea Zahumensky (F)
How effectively does the message represent reality?
Not very well. There are, in fact, no hot buff men dancing in KFCs. :(
What strengths do the medium and platform have?
Wide reach and fast spread
How can the advertisement be interpreted differently?
Some may find it offensive, inappropriate, or objectifying
What is missing from the advertisement
The tie-in limited-time product, the "Cinnabon Dessert Biscuits"
Suggest other ways of presenting the given message in the advertisement
Open ended (free candy :D)
What weaknesses does the chosen medium have?
Lack of internet or electricity makes the media inaccessible
FALLACY: The advertisement will appeal to one group of mothers; therefore it will appeal to majority of/all mothers
Hasty Generalization
The advertisement doesn't include some basic and crucial information relating to food.
Nutrition facts of the product(s) are not featured in the ad
FALLACY: This advertisement presents the idea that because buff men are conventionally attractive, all women must find the ad tantalizing
Ad Populum / Bandwagon Fallacy / Appeal to popularity
What techniques were used in creating the advertisement?
Sensual choreography, captivating lighting and visuals, hand-picking conventionally attractive actors, etc.
FALLACY: The advertisement uses conventionally attractive figures to convince their demographic
Ad Stuprum / Appeal to lust
BONUS: What is the name of the male dancing group?
"The KFC Chickendales"