Concept Formation
Marketing Mix
Distribution Channels
Advertising
100

A set of interacting or interdependent components. that can be static or dynamic, simple or complex.

Systems

100

A strategic framework that encompasses the key elements of marketing

Marketing Mix

100

It is how the product gets from the producer to the final consumer.

Channel of Distribution

100

What is main aim of Promotion?

 to increase sales

200

True or False:

Resources are stock or supply of money, materials, staff, and other assets that can be drawn on by a person or organization in order to function effectively.

TRUE

200

They commodities and services that solve problems and satisfy the needs of consumers.

Products

200

What are the 3 Channels of Distribution? 

Wholesaler

Retailer

Direct Selling

200

A method of advertising that attempts to convince a consumer to purchase a product or service by appealing to their needs and desires.

Persuasive advertising

300

Which ARE the phrases that describe INNOVATIONS?

Entrepreneurial projects may rethink the distribution and exploitation of available resources to meet the needs of stakeholders, improve existing conditions and/or solve problems.

Entrepreneurial projects may rethink the distribution and exploitation of available resources to meet the needs of stakeholders, improve existing conditions and/or solve problems.

300

The value of a product or service passed on by the buyer to the seller.

Price

300

What is a Wholesaler? 

A person or company that sells goods in large quantities at low prices, typically to retailers.

300

What is Informative advertising?

Any kind of “promotion that educates the public on what the benefits and features of a product are.

400

What is Entrepreneurship?

  • the activity of setting up a business or businesses, taking on financial risks in the hope of profit.

400

The Channels of Distribution and Physical Movement of Goods are what part for Marekting Mix?

Place

400

What does it mena by: 

Producer → Wholesaler → Retailer → Customer

  • Wholesalers buy the products from the manufacturer, go through a retailer before the product gets into the hands of the consumer.

400

Give 3 various methods to advertise a good/service.

social media

 pamphlet

 posters

billboards

 TV or radio

500

What is Q3's complete SOI? 

Entrepreneurial projects may rethink the distribution and exploitation of available resources to meet the needs of stakeholders, improve existing conditions and/or solve problems.

500

What is Promotion?

To communicate with the customers and distribution channels so they can enhance the sales of the firm.

500

What is the difference of Indirect channel to Direct channel? 

  • Indirect channel: get your products to a retailer, who can sell on your behalf.

  • Direct channel: Is one where a company sells directly to the end consumer. 

500

TRUE or FALSE:

Through promotional communication, an organisation’s aim is to inform and persuade the customer to purchase the goods and inform him/her regarding the benefits of the product.

True

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