STC Then & Now
This was the year STC was privatized.
What is 1998?
This CEO launched the cultural transformation and introduced “Employee First.”
Who is Dr. Khaled Biyari?
This grassroots event allowed employees to speak directly with senior leadership, including the CEO, in an informal setting.
What is “Breakfast with the CEO” (or “Breakfast with the Boss”)?
STC launched a new leadership development center as part of the transformation. What does this signal in terms of long-term cultural investment?
What is a commitment to capability-building and leadership pipeline (McKinsey “Staff” and Kotter’s “Empower Action”)?
Name one of the two main competitors that entered the Saudi market after STC lost its monopoly.
What is Mobily or Zain KSA?
This role was newly created to show commitment to cultural change and reported directly to the CEO.
What is Head of Culture (Dr. Mohammed Alkabti)?
STC added this core value after realizing internal care was essential to delivering external service.
What is “Employee First”?
Many employees were initially skeptical about culture change. What Kotter stage does this challenge highlight?
What is “Create Urgency” or “Generate Short-Term Wins”?
Between 2013 and 2018, this performance index showed STC making the most dramatic five-year improvement in its history.
What is the Organizational Health Index (OHI)?
This successor CEO was seen as passionate but was believed to lack some leadership development skills.
Who is Nasser Al Nasser?
These individuals volunteered across all departments to lead change from within and monitor OHI progress.
What are “Health Doctors”?
Despite strong momentum, there’s concern that the transformation was too dependent on Biyari. What should Al Nasser focus on next to anchor the change
What is institutionalizing systems and leadership development to “Anchor New Approaches in the Culture” (Kotter) and solidify “Structure” and “Style” (7S)?