411 Locals
BDR Role
Overview of Services
Digital Marketing 101
100

In what year was 411Locals Founded

2007

100

What is the primary goal of a BDR at 411Locals?

To start conversations, build trust, qualify prospects, and pass opportunities to closers.

100

What are the 3 primary online areas where 411Locals ensures clients appear?

Google Maps, Google, 50+ online directories

100

What does PPC Stand for?

Pay Per Click

200

What problem inspired the creation of 411Locals?

The founder wanted his business to appear on Google’s front page

200

Where does a BDR fit within the Sales Funnel when compared to a Sales Executive?

At the Top

200

During what month does Locla SEO typically begin Generating Consistent calls and growth?

month 6

200

What do all digital marketing channels have in common?

They are measurable - You can track clicks, calls, conversions, and ROI
300

Name 2 countries besides the United States where 411Locals has offices

Bulgaria, Mexico, PH

300

What mindset do we encourage BDRs to adopt when speaking with prospects?

A trusted advisor, Consultative, Doctor, Expert

300

What is the name of 411Locals professional website package?

Digital Presence Pro (DPP)

300

What are the 4 P's of Marketing?

Product, Price, Place, and Promotion

400

411Locals is a certified partner with what business?

Google

400

If a prospect is not ready to buy yet but is interested what should the BDR focus on doing?

Nurturing the Relationship and keeping the conversation open

400

How does the booking engine prevent missed calls?

It allows customers to schedule appointments anytime, sends reminders, and processes payments

400

What percentage of consumers search online for local businesses?

97%

500

What core belief about small businesses forms the foundation of 411Locals Story and Purpose?

Small Businesses are the heartbeat of every community

500

Why does the training emphasize being human in every conversation

because natural, genuine conversations build trust and curiosity better than scripts or pressure tactics

500

How quickly can Google Ads get a business on page one of search results?

7-10 days

500

As a BDR, what are your 3 main responsibilities related to digital marketing?

Educate business owners, identify missed opportunities, and position 411 Locals as the solution.

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