(in the video)
What is TaiThaiChi refering to?
Taiwan, Thailand, China
On the LEGO Ideas platform, how many public votes does a fan design need before LEGO will formally review it for production?
10,000 supporters
What ingredient does Gale remove from her Subway?
Vegetables
Which country won the FIFA World Cup in 2018?
A. France
B. Brazil
C. Argentina
D. Spain
A. France
Which national team does Louis support in FIFA?
Argentina
In football, what does a “hat-trick” mean?
A. Three assists by one player
B. Three goals by one player in one match
C. Three yellow cards in one match
D. Three consecutive wins
B. Three goals by one player in one match
Who bought Dragon LEGO toys when he was a kid?
His brother
A LEGO football set combines two communities: LEGO fans and football fans. What is this marketing strategy closest to?
A. Market segmentation
B. Cross-category collaboration
C. Mass production
B. Cross-category collaboration
What did we have for snacks in the video?
Sunbites - Grain Waves (sour cream&Chives flavor)
Oreo (BTS Version)
Which statement BEST describes the relationship between LEGO, football fans and the brand?
A. The company creates value → consumers simply buy it.
B. Consumers create value → the company simply sells it.
C. The company and consumers can create value together.
D. Only advertising creates brand value.
C. The company and consumers can create value together.