the brand
All the combined impressions and experiences
associated with a particular company, good, or
service.
what is brand
The person in a business who is respo
nsible for making the brand come alive and for
sustaining it; usually the business owner, president,
or CEO.
what is brand cues
individuals, usually employees, who
communicate the company’s values, vision, and
personality to those they have contact with
what is brand ambassador
Company or product names and logos.
what is brand identifiers
The person in a business who is respo
nsible for making the brand come alive and for
sustaining it; usually the business owner, president,
or CEO.
what is brand champion
Those elements that are instantly reco
gnized as representing a particular business or
product.
what is brand identity
The deterioration or destruction of a corpo
rate or product brand.
what is brand erosion
The stage of brand loyalty in which consumers insist upon buying a specific brand.
what is brand insistence