Marketing Terms
the process of planning, pricing, promoting, selling and distributing goods or services to create exchanged to satisfy customers
What is Marketing?
Goods and services purchased from other countries.
What is imports?
You cant do this, it blocks listening and is a distraction.
to Inform, persuade or entertain
Why speaking is done in most Business Situations?
Price Place Product Promotion
What are the 4Ps of Marketing?
A group identified for a specific marketing program. Marketing is directed to them.
What it Target market?
Output per worker hour that is measured over a period of time such as a week, month or year.
What is Productivity?
One if the most valuable communication skills.
What is Listening for Understanding?
1-Market Economy, Traditional, Mixed
What are the 3 types of economy?
Channel Management, Market Planning, Marketing Information Management, Pricing, Product/Service Management, Promotion, Selling
What are the 7 functions of marketing
The statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status
What are demographics?
Goods and services sold to other countries.
What are exports
Identify the purpose, Look for a plan, Give Feedback
What are some techniques for effective listening:
Which goods and services should be produced? How should the goods and services be produced? For who should the goods and services be produced?
What are the 3 basic questions a nation must answer to define their economy?
an assessment that lists and analyzes the company’s strengths and weaknesses , opportunities and threats
What is SWOT analysis?
A single marketing strategy to reach all customers
What is Mass Marketing?
the process of exchanging messages between a sender and receiver.
What is communication?
Search for a common interest, Evaluate the message, Listen for more than verbal content, Listen for a conclusion, take notes
What are Techniques for effective listening?
1-Capitalism, Socialism, Communism
What are the 3 Social and Political philosophy that characterize the world marketplace?
Introductions, Growth, Maturity, Decline (Expansion)
What are the stages of Product Life Cycle?
a formal written document that directs a company’s activities for a specific period of time
What is Marketing Plan?
The organized way a nation provides for the needs and wants of its people
What is Economy?
Know your audience, Know your Purpose, Know your subject
What 3 basic rules for writing?
Expansion, Recession, Trough, Recovery
What is the Business Life Cycle
a receivers response to a message
What Is Feedback?