Spending & Consumers
Marketing
Security & Fraud
Psychology Behavior
Contentment & Choices
100

Example of discretionary spending  

Nonessential Goods

100

Strategy that tracks users across the web.

Retargeting

100

Stealing and using card info.

Fraud

100

Brain part for impulses. 

Prefrontal Cortex

100

Appreciating who you are and what you have.

Contentment

200

Americans spend $2,100 yearly on this...

Impulse Purchases

200

Companies pay for this in stores.

Product Placement

200

Unauthorized use of personal info. 

Identity Theft

200

Brain part regulating stress.

Amygdala

200

Stuff doesn’t equal ______.

Wealth

300

Key to contentment is...

Gratitude

300

Making payments easier so customers overspend. 

Digital Pay

300

Best option to avoid card theft.

Debit at a reputable store. 

300

Buying to lift mood. 

Retail Therapy
300

Personal finance principle: avoid this gratification.

Immediate

400

Creating a budget, goals, and slowing purchases makes you a...

Smart Consumer

400

Public’s ability to recall a brand. 

Brand Recognition

400

What to do first if card fraud occurs? 

Contact Bank

400

Feeling regret after purchase.

Buyer's Remorse

400

Financial opportunity lost when choosing another option. 

Opportunity Cost

500

20% knowledge and 80% __________.

Behavior

500

Companies target your brain to encourage this.

Impulse Buying

500

Always check this at a gas pump.

Card Reqader

500

Three questions: Am I safe? Do I belong? Does this feel good?

 Brain Questions

500

Spending and consuming goods is good for the economy.

Consumerism

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