Purpose
When the purpose is to convince the audience of something.
What is "persuade"?
Girls like pink, boys like blue
What is a "stereotype"
This feature makes the audience ask themselves something
What is rhetorical question?
Using Kobe Bryant in a photo
What is people?
When the audience is taught about something
What is "inform"?
This ad is aimed towards women
What is gender
What is "emotive language"?
Using red to symbolise speed and excitement
What is colour?
When the audience is meant to fear something.
This ad is aimed towards teenagers
What is age
What is evidence?
Showing red and blue flashing lights to represent the police
What is colour?
"Open a coke, open happiness"
What is "persuade"
This ad features a picture of someone cooking and cleaning. The audience is ...
"50% OFF!"
What is appeal to the hip pocket nerve?
When brands make their logo noticeable
What is object?
"Smoking reduces blood flow to the limbs"
What is "to warn"?
The features of an audience
What is gender, age, interests, and behaviour
This technique reminds you of your children, and prompts you to do what is best for them.
What is appeal to family values?
Placing the most important words and images at the foreground (most noticeable)
What is hierarchy?