Engagement
SIP
what is a special interest publication
another name for continuous service
what is auto renewal
offer to a sister brand
what is cross promotion
customer self service
what is MySite
part of a club that entitles you to special privileges/content
what is a membership
gift with subscription
what is a premium
events, newsletters and membership
what are brand extensions
this promotion type should always come first in a customer journey
what is an email effort
commonly used holiday effort
what is BOGO
offering a subscriber more than two items
what is a bundle
fastest and most cost efficient way to get orders
what is online
post expire campaigns
what is a win back effort