UNIT 1
What is a flat organization?
An organization with few management levels, encouraging open communication.
What is a luxury brand?
e.g A brand that offers high-quality, exclusive, and often expensive products.
What is a CV or résumé used for?
To present your education, skills, and work experience to potential employers.
What does “PEST” in PEST analysis stand for?
Political, Economic, Social, and Technological.
What is e-commerce?
Buying and selling products or services online.
What is one advantage of effective workplace communication?
e.g Fewer misunderstandings, stronger teamwork, improved productivity.
What does “brand extension” mean?
Using an existing brand to launch new products in a different category.
What’s the difference between soft skills and hard skills?
Soft = communication, teamwork; Hard = specific technical abilities or knowledge.
What is a growth strategy?
A plan to help a company expand its market, products, or profits.
What does “logistics” refer to in business?
The planning and coordination of the movement and storage of goods.
Give an example of a greeting and a goodbye you can use in a first meeting.
“Nice to meet you” / “It was a pleasure talking to you”
What’s one challenge Asian brands face in Western markets?
e.g Cultural differences, consumer trust, or brand recognition.
What is an internship and why is it useful?
A short-term work experience, often unpaid, that helps gain real-world skills.
What is a takeover?
When one company buys another company to gain control.
What’s one thing you should include when confirming arrangements by email?
Date, time, location, or specific agreement details.
What’s the difference between a flat organization and a hierarchy?
e.g Flat = fewer levels, more autonomy; Hierarchy = multiple levels, top-down structure.
How can teams manage conflict effectively?
By using assertive communication, active listening, and compromise.
How can you show enthusiasm during a job interview?
e.g By speaking positively, smiling, asking questions, and explaining your motivation.
What’s the difference between direct and indirect communication?
e.g Direct = clear and to the point; Indirect = more polite or subtle, often used to avoid conflict.
What’s an example of making an offer in a negotiation?
e.g “We can offer a 10% discount if you place a bulk order.”
How can you organize information in a professional email?
e.g By using bullet points, paragraphs, and a clear structure: greeting, body, closing.
Give an example of “making a suggestion” in a business context.
e.g “I suggest we try a different strategy for the next campaign.”
What’s one tip for answering a difficult interview question?
e.g Stay calm, give a structured answer, and relate it to your experience or growth.
How can you give constructive feedback?
e.g Be specific, focus on the behavior (not the person), and suggest improvements.
How can drone vehicles help in delivery?
e.g They reduce delivery time and improve efficiency, especially in remote areas.
What are two things you should always do in a first meeting?
Greet politely and listen actively.
What does “brand identity” refer to?
The visible elements of a brand (logo, colors, tone) that represent the brand’s values.
What are two important parts of an effective cover letter?
A personalized greeting and a paragraph explaining why you're a good fit.
Name two things a business proposal should include.
A clear objective and a recommendation or solution.
Why is the supply chain important in e-commerce?
It ensures that products are produced, stored, and delivered efficiently to meet customer expectations.
(Supply chain:
The entire process of producing and delivering a product or service, from raw materials to the final customer. It includes sourcing, manufacturing, transportation, warehousing, and distribution. )