what is the meaning of humor?
Making the ad funny to catch your attention
what is the meaning of testimonials and endorsements?
using celebrities to make the product convincing
what is the meaning of sense appeal?
using sight and sounds to appeal to your senses
what does hype mean?
what is the meaning of a must-have?
suggesting that you must have the product to be happy or satisfied
what is the meaning of fear?
using a product to solve something like bad breathe
what is the meaning of games and activities?
putting a commercial into a form of a game
what is the meaning of sales and prices?
showing a discounted price to make the product look better
what is the meaning of claim?
informing you how the product works or can help you
what does special ingredients mean?
promoting a special ingredient to make the product seem it works better
what is the meaning of repetition?
repeating a message or idea so you can remember it.
what is the meaning of call to action?
telling you what to do to take away all doubt in the buying process
what is the meaning of prizes, sweepstakes, and gifts?
using a chance to win a gift to attract your attention
what does association mean?
using images hoping you'll transfer a good feeling about the picture to the product