Google Ads Product
What's the purpose of the Google Ads Product for most clients?
Acquire the most relevant conversions at the lowest possible cost
#1 Most Helpful place to see Client's Ranking & standing in marketplace?
Auction Insights
This recent Extension add-on to the Ads Platform allows us to upload rich & relevant visuals.
Image Extensions
Keyword Planner is most relevant in what stage of a client's life-cycle?
A) Planning/Research
B) Creation
C) Maintenance
A) Planning/Research
A client states that they cannot answer calls on certain days. What are the next steps?
1. Determine Ad schedule
2. Adjust Ad schedule to reflect days available
How does the Ads Team achieve this goal?
1. Keep Client's Account Running (guard against: Billing, ID ver, etc.)
2. Optimization Loop
Billing Summary
Every Client Qualifies for Image Extensions
(T/F)
False
What does Keyword Planner help us see? (Name 2 benefits)
1)Search volume
2)Keywords & what they cost / Budget
A client is concerned about Impound Calls they're receiving. What can be done?
1. Ensure Impounds are added to negatives (Handled: Creation)
Which 3 Platforms (Excluding our beloved UNI) do we utilize to fulfill OMG's Google Ads?
Google Ads, MatchCraft, CTM
We are running 2 campaigns for a client (Heavy-Duty Towing & Light-Duty Towing)
Our client is happy & wants performance breakdowns [by campaign]. Where do we go?
Campaigns
What Replaced Text Ads within Google Ads?
Responsive Search Ads (RSAs)
Name 2 Perks of MatchCraft
Machine Learning & AI
Historical Data & Conversion Analysis
Continual Bid + Budget allocation & pacing
2) Coach Client on how to convert those calls if possible.
What is a good defense to keep a client who is questioning value?
A client wants to see how much of the $500 promo has been dispersed so far. Where do we go?
Billing Summary
What are the Benefits of Responsive Search Ads?
More relevant Ads to consumers by mixing & matching high-performing headlines & descriptions
Name 2 Perks of CTM
1) Detailed Attribution, helps us see Calls
2) Scoring system (feedback loop) to rate those calls
(Yes/No)
Yes.
Name the Lowest* & Highest*
- Budget Tiers &
- Corresponding Management Fees for those tiers
$0-$1,000 ($299 Mgmt Fee)
$6,001 and up(16.5% of Budget)
(1.) A Tow Client has an overall CTR of 7%
(2.) A Flex Client has an overall CTR of 7%
Do we call this Needs Improvement, Good, or Excellent?
(1.) Tow - Good
(2.) Flex - Excellent
Name 4 Google Ad Types
Search Ads
Call Ads
Display Ads
Retargeting Ads
When is the most appropriate time to use the MatchCraft Estimate tool?
New Sales & Upgrades (Provides budget options)
If the budget is too inappropriately low, the ad will not receive impressions (can't afford relevant keywords)
If the ad isn't seen, the ad isn't clicked. Budget isn't spent.