Video Advertising
What social media app has the biggest impact on advertising?
How do Instagram influencers make their money?
By advertising a product
Posting a selfie
Recommending a product
a. By advertising a product
T or F: FTC stands for Federal Trade Community
False
Established in 1914 this govt. Agency the FTC protects U.S. consumers by enforcing truth in advertising laws
The Federal Trade Commission
What company is known for the famous slogan "I’m Lovin’ It"?
McDonalds
How much money is involved in advertising?
In the digital marketing worldwide it has surpassed 325 billion dollars since ‘19 and is expected to reach 526 billion by ‘23
Can influencers post 18+ content (tobacco products, alcohol, etc.) to their audience no matter what?
Their audience has to be an appropriate age. They have to be in mind of the age group they are marketing to
What company got in trouble for its famous trademark slogan that claims the product “gives you wings”
Red Bull
January 1 1971 was the last day these could be advertised on U.S. TV
Cigarettes
What company is known for the slogan "Think Outside the Bun"?
Taco Bell
What sporting event causes video advertisements to persuade more buyers to buy their products during its productions?
superbowl
Perceptions of popularity due to the influencer’s number of followers, lead to perceptions of______ _______.
a. opinion leadership.
False
What company is known for the slogan "The snack that smiles back"?
Goldfish
What company is known for the slogan "Taste the rainbow"?
Skittles
What are the three major platforms used to seek a specific audience for advertising?
Facebook, Instagram, and Youtube.
What is Fisherman’s Influence Model?
Averaging those with the largest following and reach among large social communities will drive the greatest brand awareness and, eventually, a purchase.
What is the main goal of the FTC ?
a. to prevent any unfair competition
b. to uphold certain monopolies
c. to cover up untruthful advertising
a. to prevent any unfair competition
How does an ad use Ethos
it uses characters/other people’s opinions to say the product is good
What company is know for the slogan "It's finger-lickin' good"?
KFC