Advertising Techniques
Media Literacy
Famous Ads
Persuasive Language
Slogans and Logos
100

This advertising technique uses celebrities to promote a product.

What is endorsement?

100

The ability to identify different types of media and understand the messages they are sending.

What is media literacy?

100

This iconic sports figure starred in Nike's "Just Do It" commercials in the 1990s. 

Who is Michael Jordan?

100

This is an exaggerated statement that isn’t meant to be taken literally.

What is hyperbole?

100

"I'm Lovin' It" is the slogan for this fast-food restaurant.

What is McDonald's?

200

This technique appeals to emotions like fear, happiness, or guilt.

What is emotional appeal?

200

When an ad makes a product seem better by leaving out negative information.

What is bias?

200

Apple's ad that introduced the iPhone aired during this famous sporting event. 

What is the Super Bowl?

200

Repeating the same word or phrase for emphasis.

What is repetition?

200

The "swoosh" logo is associated with this athletic brand.

What is Nike?

300

This technique makes a product seem like everyone is using it, so you should too.

What is bandwagon?

300

This is the first thing most people see or hear when they encounter an advertisement.

What is a headline?

300

This fast-food chain’s 1984 ad asked, "Where's the beef?"

What is Wendy's?

300

A question asked for effect, not requiring an answer.

What is a rhetorical question?

300

This tech company’s logo is a partially bitten apple.

What is Apple?

400

Ads that show statistical evidence or facts about a product use this technique.

What is facts and figures?

400

A trusted and well-known source of information is called a ___ source.

What is a credible source?

400

This soda brand is known for its Christmas commercials featuring polar bears.

What is Coca-Cola?

400

A statement that compares two things using "like" or "as."

What is a simile?

400

"Just Do It" is this company's famous slogan.

What is Nike?

500

This technique uses a memorable phrase or jingle to make the product stay in your mind.

What is repetition?

500

The group of people that an ad is specifically designed to reach. 

What is a target audience?

500

The "Got Milk?" campaign features celebrities with a mustache made of this.

What is milk?

500

This type of language appeals to the five senses to create vivid imagery.

What is sensory language?

500

This colorful candy’s slogan is "Taste the Rainbow."

What is Skittles?

M
e
n
u