Provide the Term
Examples
Provide the Definition
Rhetorical Appeals and Advertising Techniques
100
This technique uses celebrities, experts, or just regular people to endorse the product.
What is Testimonials?
100
A cleaning product promises to be effective against 99.9% of bacteria.
What is Facts and Figures?
100
Facts and Figures.
What is a technique that uses statistics, percentages, and numbers to convince you that this product is better or more effective?
100

Lebron James appears in a Sprite ad.

What is Celebrity Endorsement?

200
This technique uses statistics, percentages, and numbers to convince you that this product is better or more effective.
What is Facts and Figures?
200
A small child snuggles with his mother after drinking a brand of juice.
What is Transfer?
200
Bandwagon
What is a technique that makes you feel left out if you are not buying the product?
200

Showing a picture of a starving child to advertise a charity.

What is Emotional Advertising?

300
This technique makes you feel left out if you are not buying the product.
What is Bandwagon?
300
Advertisers for a pain relief medicine claims that most Americans are already using the product.
What is Bandwagon?
300
Avant-garde.
What is a technique that makes the product seem so new and cool that you will be the first on the block to have it?
300
Saying the name of the product or showing the product over and over again to get consumers to remember it.

What is Repetition?

400
This technique gets you to associate certain emotions with the product.
What is Transfer?
400
A third grade teacher claims a certain antibacterial soap keeps her from getting sick.
What is Testimonials?
400
Testimonials.
What is a technique that uses celebrities, experts, or just regular people to endorse the product?
400

Students in the Senior Class claim that they should be able to eat lunch off campus because they are older and wiser. This Persuasive Technique is being used:

What is Ethos?

500
This technique makes the product seem so new and cool that you will be the first on the block to have it.
What is Avant-garde?
500
A commercial features one hip person driving a certain car while everyone else is jealous.
What is Avant-garde.
500
Transfer.
What is a technique that gets you to associate certain emotions with the product?
500

UNICEF shows pictures of wide-eyed children to convince viewers to support its cause. This Persuasive Technique is being used:

What is Pathos?

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