Studying the Audience
These questions allow respondents to answer however they want.
What is open-ended questions?
These questions require responses at fixed intervals along a scale of answers?
These questions offer a fixed choice between two or more responses?
What is fixed-alternative questions?
Keeping the audience foremost in mind at every step of speech preparation and presentation.
What is Audience-Centeredness?
It generally expands on demographic analysis by focusing on characteristics of the audience that are specific to the particular speaking context.
What is Situational Audience Analysis?