HOLIDAY SEASON
MARKETING
POP CULTURE
ALLIANT
FUNNY BUT REAL FACTS
100

What spinning toy is traditionally played with during Hanukkah and features four Hebrew letters?

What is a dreidel?

100

What is the term for when a customer voluntarily recommends a brand to friends or family?

What is word-of-mouth marketing?

100

What singer holds the record for the most Grammy wins of all time?

Who is Beyonce?

100

As part of the rebrand, Alliant introduced a new logo featuring what central symbol?

What is the torch?

100

What farm animal is known for fainting when it gets startled?

What is a fainting goat?

200

In Home Alone 2, what item does the pigeon lady give Kevin that ultimately helps him escape the Wet Bandits?

What are the turtle doves?

200

What marketing strategy divides audiences into groups based on traits like age, interests, or behavior?

What is segmentation?

200

What social media platform popularized short, looping six-second videos before shutting down in 2016?

What is Vine?

200

In what year was Alliant University founded?

What is 2001?

200

What fruit shares 60 percent of its DNA with humans?

What is a banana?

300

The Nightmare Before Christmas features multiple holiday doors. Besides Christmas and Halloween, name one other holiday door shown in the film.

What is Thanksgiving, Easter, Valentine’s Day, or St. Patrick’s Day?

300

What type of marketing uses storytelling, articles, videos, or guides to attract an audience rather than direct ads?

What is content marketing?

300

What 2023 film became the highest-grossing movie directed by a woman?

What is Barbie?

300

Alliant’s programs are known for combining academic study with hands-on training. What is the term for this type of learning model that blends coursework with real-world experience?

What is applied or practice-based learning?

300

What animal can sleep for up to three years if conditions are harsh enough?

What is a snail?

400

During Lunar New Year, people often clean their homes before the celebration. What is this tradition meant to sweep away?

What is bad luck (or bad fortune)?

400

What is the name for ads shown on other websites, often following you around online?

What is retargeting or remarketing?
400

Which actor became a surprise internet obsession in 2023 after fans dubbed him “the internet’s boyfriend” following The Last of Us?

Who is Pedro Pascal?

400

What does IMPACT stand for?

What is Inclusion, Mentorship, Passion, Accountability, Communication, and Teamwork?

400

In 2018 one state accidentally sent out an emergency alert warning residents of a zombie attack. Which state was it?

What is Florida?

500

Kwanzaa celebrates seven principles, one for each day. What language do the principle names come from?

What is Swahili?

500

What psychological principle suggests people are more likely to respond when they feel part of a group norm or trend?

What is social proof?

500

What song has the most viewed music video in YouTube history, with over 8 billion views?

What is 'Baby Shark'?

500

Before merging into Alliant University, USIU operated several international campuses. Name two cities where these campuses were located?

What is Nairobi, Mexicali, Tijuana, London, or Vienna?

500

What common household item was originally marketed as wallpaper cleaner?

What is Play-Doh?

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