Tech Stack
What software do we use to listen to our recorded calls?
Chorus
How many projects does a Guru user get?
15
What are SERP features?
Any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result
What does GPCT C&I Stand for?
Goals, Plans, Challenges, Timeline, Negative Consequences, positive Implications
How many training sessions are needed for every client?
2 training sessions
What software is used to schedule demos with clients?
Calendly
Name at least 2 of our project tools
Site Audit
Position Tracking
Organic Traffic Insights
On Page SEO Checker
Backlink Audit
Link Building
Social Media Tracker
Social Media Poster
Content Analyzer
PPC Keyword
What are two important ranking factors for Google?
Content & Backlinks
What framework would you use when demoing a tool?
Inside the tool framework
What percent of assigned users do you need to get to a 1st demo?
35% of assigned users
What software holds all of the email templates you will use for outreach?
Salesloft
What social media profiles are available on Social Media Poster?
Facebook
Twitter
LinkedIn
YouTube
Instagram
Pinterest
How many organic listings per SERP?
10
Why is GPCT C&I Used?
It allows you to dig deeper and understand what's truly important for your client
How much time should you block out for "Outreach" each day?
Where do you check your book of accounts?
Salesforce
How often is the data updated in Position Tracking?
Every 24-36 hours
How do search engines index web pages?
Spider bots crawl web pages and follow links to other pages
What are the steps to Inside the tool framework?
- Quick Pitch & Callback to clients goals/plans
- Highlight 1-3 features
- Actionable recommendation & powerful question
How long should the Discovery phase take?
10-15 minutes
What software do we use to track & check our KPIs?
Tableau
What metric measures the SEO effort it would take for your content to rank organically in the top 10 results on Google for a certain keyword?
Keyword Difficulty
What tool is used in conjunction with Backlink Audit to remove backlinks?
Google Disavow Tool
How do you sign off on a call when you demo an upsell but don't close?
Understand the customer's objections, Offer a trial, BAMFAM, Recap action items, Review Resources
What is the target for demoed vs non demoed retention?
+12% difference