Marketing Components
The 4 P's
Marketing Research
Know Your Audience
Random
100

This group is who you want to sell your product to?

What is Target Audience

100

What are the 4 P's in Marketing

What are Price, Product, Place, and Promotion

100

What provides a snapshot of data about respondents?

What are surveys

100

Walmart markets its products to:

What are families looking to save money

100

Travis Kelce of the Kansas City Chiefs is dating this popular singer

What is Taylor Swift

200

The SWOT Analyisis consists of which 4 components?

What is Strengths, Weaknesses, Opportunities, and Threats

200

Advertising falls under which of the 4 P's?

What is Promotion

200

This type of response invovles respondents answering in their own words

What are Open-Ended Responses

200

Louis Vuitton's target audience is

What are wealthy individuals

200

This MAC Conference team beat Notre Dame in football on 9/7/24?

What is Northern Illiniois?

300

Simplifying your product offering so consumers can afford it

What is Backward Innovation

300

How much you charge for your service falls under which of the 4 P's?

What is Price

300

This non-probability sample ensures that sampling units possess certain charactersitics in approximately the same proportion as the overall population

What is Quota Sample

300

A wholesale distributor would market its service to:

What are retail businesses

300

These 2 amusement park operators merged on July 1, 2024

What are Six Flags and Cedar Fair

400

Consumers who are reluctant to adopt a new product or technoligy

What are laggards

400

Supply chain and distribution falls under which of the 4 P's?

What is Place

400

This type of error occurs due to mistakes from the design or execution of a survey

What are Systematic Errors

400

Rally House's products reflect this primary audience:

What are fans of the local sports teams

400

This person from the University of Virginia is the most recent NCAA Champion in the men's 800 meter run

What is Shane Cohen

500

Customs and behaviors foreigners are barred from and cannot participate in

What are Cultural Exclusives

500

The life cycle falls under which of the 4 P's?

What is Product

500

This self-report scale asks respondents to what extent they agree or disagree with a series of statements

What is Likert Scale

500

Hersheypark's primary target audience is:

Teenagers looking to ride roller coasters

500

KFC opened their first ever location in this city

What is Salt Lake City

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