This may or may not be the author, and could also be a persona that the audience will accept and listen to.
Who is the speaker?
You know me — I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers — so you know I can run your preschool.
What is Ethos?
Sizzle, buzz, or splash!
What is onomatopoeia?
A story, poem, or picture that can be interpreted to reveal a hidden meaning, typically a moral or political one.
What is an allegory?
It is the act of repeating a word or phrase, or a word or phrase, etc.
What is repetition?
This is what is going on on in the world that is influencing the text.
What is the context?
There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night.
What is Pathos?
The occurrence of the same letter or sound at the beginning of adjacent or closely connected words. For example: Peter Piper picked a peck of pickled peppers.
What is alliteration?
It is a statement or proposition that, despite sound (or apparently sound) reasoning from acceptable premises, leads to a conclusion that seems senseless, logically unacceptable, or self-contradictory. For example, “It’s weird not to be weird.” -John Lennon
What is a paradox?
A person or thing that is the direct opposite of someone or something else.
What is an antithesis?
This is is often categorized as “to tell”, “to explain”, “to describe”, or “to persuade”.
What is the author's purpose?
You should consider another route if you leave later. I heard that that street is far more dangerous and ominous at night than during the daytime.
What is Pathos?
It is extreme exaggeration in writing, for example, "I love you to the moon and back".
What is hyperbole?
A pithy (short) observation that contains a general truth. For example:
“If it ain't broke, don't fix it.”
“Two heads are better than one.”
What is an aphorism?
It is a mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing. For example: saying “downsizing” instead of firing.
What is a euphemism?
Writers must identify this in order to make choices that will be most effective for their purpose.
What is the audience?
You won't find any deer along this road. In 25 years of driving the same route, I haven't seen a single one.
What is Logos?
Language that suggests how someone or something looks, sounds, feels, smells, or tastes.
What is imagery?
An expression designed to call something to mind without mentioning it explicitly; an indirect or passing reference. For example: I wish I could click my heels together. (The Wizard of Oz).
What is allusion?
It is the use of components in a sentence that are grammatically the same; or similar in their construction.
What is parallelism?
The catalyst that made the author write their text now.
What is the exigence?
He has a track record of success with this company, culminating in some of our most acclaimed architecture to date and earning us Firm of the Year nine times in a row.
What is Logos?
It usually states that one thing is another.
What is a metaphor?
It is intended to teach, particularly in having moral instruction as an ulterior motive.
Example: Religious texts are thought to be didactic because they teach lessons, often through stories (in the Bible, these stories are called parables)
What is didactic?
It is a literary compound of composition, which encompasses the attitudes toward the subject and toward the audience implied in a literary work.
What is the tone?