Planning
As president of her large company, which should be Sandra's first priority?
Producing
Coaching
Hiring
Planning
4. Planning
It's important that sales people are prepared with product knowledge, because customers frequently ask:
If they can have more time to make a decision.
How many people bought from the salesperson.
Which local competitors sell similar items.
What styles, colors and models are available.
4. What styles, colors and models are available.
Which of the following is an example of an exaggerated claim:
“We'll give you $1,000 off the sticker price on every truck in stock!”
“We're offering employee pricing to everyone this week!”
“Come to Henderson's Honda. We're open evenings and weekends!”
“This is the lowest price you'll ever see for a 2021 Toyota Corolla!”
4. “This is the lowest price you'll ever see for a 2021 Toyota Corolla!”
To be successful, a promotional message must be:
Persuasive
Paid
Personal
Preferential
1. Persuasive
Where are the New England Patriots playing on Sunday?
Denver, Colorado
A business that lowers its prices in order to compete with other similar businesses is being influenced by ________ factors.
External
Customer
Social
Internal
1. External
Which business activity involves identifying consumer wants and then using that information to promote and sell goods and services effectively?
Risk management
Quality management
Marketing
Production
3. Marketing
Which of the following statements is true regarding direct advertising strategies:
TV commercials are the least effective medium to send promotional messages.
They are primarily designed to reach an undifferentiated mass audience.
Marketers often select their direct advertising methods based on customers preferences.
They are the least expensive advertising option available.
3. Marketers often select their direct advertising methods based on customers preferences.
After a mild, dry winter, the supply of sleds could be _______ than demanded. Therefore, the price would be ________.
Greater; increased
Less; increase
Less; decrease
Greater; decrease
4. Greater; decrease
Why won't we have school on Monday?
SNOW!!!!!
Once businesses attract customers, they can keep them by:
Developing good relationships
Asking personal sources for referrals
Attending industry trade shows
Following company leads
1. Developing good relationships
Selling is important to the economy because it helps:
Increase prices of products.
Control competition.
Create desire for goods and services.
Keep our standard of living from improving.
3. Create desire for goods and services
Which of the following is a print promotional medium:
Participation show
Newspaper ad
TV
Radio
2. Newspaper ad
Why are some business professionals reluctant to generate new product ideas?
They are lateral thinkers
They think ‘outside the box’
They are afraid of risk
They like to explore
3. They are afraid of risk
Who is the halftime entertainment at the Super Bowl this year?
Bad Bunny
Which of the following is an example of a selling activity that is unethical as well as illegal:
Participating in bribery
Setting excessive sales goals
Giving a small gift
Winning annuals sales contests
Participating in bribery
Companies provide the public information through:
Warehousing software.
Internal Financial auditing.
Discouraging natural monopolies.
Public relations activities.
4. Public relations activities.
Which of the following is a primary factor that affects a company's choice of promotional mixed elements:
Number of years the company has been in business
Companies IT infrastructure
Characteristics of the company's product
Total number of employees
3. Characteristics of the company's product
What do many businesses use to differentiate themselves from competitors and create instant recognition?
Licenses
Copyrights
Symbols
Patents
3. Symbols
Where will the Winter Olympics take place?
France
Which of the following is an example of a salesperson solving a problem to provide the type of service that helps maintain good relationships with customers:
Making daily appointments
Replacing defective products
Shipping expensive substitutes
Offering additional discounts
2. Replacing defective products
Coupons, rebates, and free samples are all examples of:
Acceptance sampling.
Sales promotions.
Social media.
Onboarding.
2. Sales promotions.
A limitation of promotional activities is that they cannot:
Contribute to economic growth
Make up for the poor quality of a good or service
Help to support the costs of mass communication
Create awareness of products
2. Make up for the poor quality of a good or service
Which of the following is an advantage to customers of product bundling:
High quality
Discount pricing
Brand awareness
Sales increases
2. Discount pricing
What country does Trump want to take over?
Greenland