The P
What is our P and what is the definition?
Physical evidence. The tangible aspects of a service. It refers to all of the physical and observable things that are part of the customer’s experience.
What gaming console uses red, premium cardboard packaging?
Nintendo Switch
What is directly influenced by the quality of a business's physical environment
Customer Satisfaction
This brand uses sleek, minimalistic packaging, and matching in-store design to allude to their innovation.
Apple
This competitive strategy allows traditional hotels to compete with Airbnb.
Differentiation through physical evidence
Three ways a five star hotel uses physical evidence
Clean Rooms, Great Wi-fi, Customer Service, Fresh Towels