Chapter 1
Books, plays, radio & television are examples of this.
What is Mass Media?
The performer speaks from a position right at the microphone.
Who is the announcer/narrator?
This variety show celebrated its 50th birthday this past weekend?
What Saturday Night Live?
These are the 3 appeals used to get you to buy products or services.
What are ethos, logos, and pathos? (Ethical, Logical, Emotional)
This 1990s group, the Backstreet Boys features two members features two members from Northern Kentucky. Name them.
Who are Brian Littrell & Kevin Richardson?
Writing is now being geared towards this media exclusively.
What is Online/Internet?
This term is used to describe music used under or as backup of an announcer’s sound tracks
What is background?
This person coined the term "Disc Jockey"
Who is Martin Block?
These people are often used in advertisements.
Who are celebrities?
This is how many years old the United States is as of today
What is 248 years old?
The makeup of the potential audience for a given program or station.
What are Demographics?
While this lens is good, it has to be repeatedly changed out for each different shot.
What is a Prime lens?
These are specific statements that announcers make about the programming.
What are liners?
It’s important to understand this part of writing so your brief commercial script has the intended impact.
What is your product or the service you provide?
This Hilltopper legend won an NBA Slam Dunk contest and has sold his art to many NBA players
Who is Jeremy Evans?
This organization is authorized to levy fines or suspend a station license for “indecent” material.
Who is the FCC (Federal Communication Commission)?
These two types of microphones should be used when shooting a reality show.
What is a boom mic and a lapel mic?
Having these in a music video just to have them doesn't always work.
What are gimmicks?
Making sure you are morally responsible concerning weapons, alcohol, gambling, etc. is an example of
What is ethical consideration?
Long before there was TikTok of Instagram, if you had this social networking service, then you had to be "friends" with Tom.
What is MySpace?
This radio play about an alien invasion by Orson Welles nearly scared America to death because people thought it was really happening.
What is "War of the Worlds"?
More things are being shot on this than film.
What is video?
Humor springs from these two things.
What are characters and situations?
Political ads began with the campaign of this eventual president.
Who is Dwight D. Eisenhower?
He is WKU's Provost?
Who is Bud Fischer?