A
B
C
D
E
100

farm animals kept for use or profit

livestock

100

seller

vendor

100

a person or company involved in wholesale trade

merchant

100

a short, striking and memorable phrase used in advertising

slogan

100

a sign or symbol that identifies a company or brand 

logo

200

spread sth (especially information) widely

disseminate 

200

subject sb to constant information, questions or criticisms 

bombard 

200

very famous, popular and influential (e.g., an image) 

iconic 

200

a specialised segment of the market for a particular product or service 

niche

200

words used when trying to persuade sb to buy or use sth

sales pitch 

300

pleasure, especially when derived from the satisfaction of a desire 

gratification 

300

set a precedent to make it easier for sth (e.g., an invention) to follow 

(to) pave the way for (sth) 

300

stiff, not flexible 

rigid 

300

character that represents a brand or organisation 

mascot 

300

a chain of stores under the same brand name 

franchise

400

wise, knowing, not easily fooled 

savvy 

400

tough, hardwearing, long-lasting 

durable 

400

made so as to run smoothly 

streamlined

400

officially start sth new (e.g., a company or product)

launch 

400

aims, objectives, principles (e.g., of an organisation)

mission 

500

to disappear and never be seen again 

to fade into oblivion 

500

doing sth that makes people notice you 

to stand out from the masses/crowd 

500

to stick to one's values and/or principles 

to stay true to (oneself) 

500

be closely associated with / to have the same meaning as 

be synonymous with 

500

sth/sb that came or existed before sb/sth else

precursor 

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