Tech vs Tradition
The Amazon Effect
Disruptive Companies
100

This kind of company often fails to innovate and risks disruption.

What is a traditional company?

100

Amazon was founded by this man in 1994.

Who is Jeff Bezos?

100

This company disrupted the taxi industry using a smartphone app.

What is Uber?

200

Airbnb disrupted this entire industry.

What is the hotel industry?

200

This company started as an online bookstore.

What is Amazon?

200

This company lets you rent homes or apartments instead of hotels.

What is Airbnb?

300

Traditional companies try to survive disruption by going ________.

What is omnichannel

300

This term describes the negative impact Amazon has on local retail stores.

What is the Amazon Effect?

300

This mattress company sells directly to consumers and disrupted the sleep industry.

What is Purple?

400

Purple disrupted this part of traditional furniture retail.

What is mattress shopping

400

Amazon’s cloud service that generates huge profits.

What is AWS (Amazon Web Services)?

400

This term means replacing traditional businesses with tech-based alternatives.

What is disruption?

500

This platform for video streaming and gaming was acquired by Amazon.

What is Twitch?

500

This fast-fashion company from China is seen as a growing threat to Amazon.

What is Shein (or Temu)?

500

True disruption happens when a company does this instead of simply improving products.

What is creating a new market or targeting ignored customers?

M
e
n
u