Strengths
Weaknesses
Opportunites
Threats
100

Marketing Strategies 

  • Increasing organic search traffic on Instagram.

  • Tailoring messages online.

  • Email marketing & getting more traction through email advertising

  • Very active on Facebook

100

Social Media

  • Poor social media presence.
  • Captions also do not usually match with the content
  • Doesn't have tik tok (the number one social media platform in 2023)
100

Online Profile/Ad Ons

  • Add a track shipment to the website for the clients to see the progress of their goods.

  • Google suggestions about freight broker companies.

  • Improve the website aesthetics.

100

Competition

  • There are many companies in the market that provide the same services
  • Limited market share

  • Pricing pressure

  • Hard to gain brand recognition and customer loyalty
200

Structure

  • Specialized workers for each department of work.

  • Building organized by specialty.

  • Employees can work together and feel empowered.

  • Website is easy to navigate.

200

Marketing/Promotion

  • BM2 freight does utilize all of their resources.

  • Don't promote themselves to colleges, which is important.
  • Doesn't attend events/ sell merchandise.
200

Company Image

  • Implement more social media presence.
  • Modify the company website to be more intriguing.
  • Contribute more to primary & secondary target markets/ get involved.
200

Legislation

  • Since freight is usually classified as interstate commerce the Federal Government has the ability to regulate it nation-wide
  • Required to have insurance to cover liability, cargo damage, and other potential risks.

  • The fuel tax has increased in many states in 2023.

  • Legislation may increase the operation cost of trucking industries.


300

Leadership

  • Good structure with the employees 

  • Well-rounded with the consumers and employees 

  • Willingness to learn due to different departments and communicating back and forth.

  • Organized workspace with different sections for people to work with others in the same field

300

Co-ops

  • Does not offer co-op opportunities.

  • Don't network with college students.

  • They make it harder on themselves when it comes to the hiring process.
300

Relationship Clientele/ Partnerships





300

Economic Condition 

  • COVID caused workers to get laid off by the thousands.
  • Inflation rates in the past year have been upwards of 7.5%.

  • Yellow's bankruptcy is expected to result in less competitive pricing from remaining national carriers.

400

Customer Support 

  •  Value customer loyalty/in-person customer service

  • Having a policy that they don’t give loads back  (helping out the customers as best as possible) 

  • Directly reaching out to their consumers & open 24/7.

  • One of the top broker companies for carries and ships to work with got recognized this year 

  • Expedited shipping

  • Work to put customer's thoughts, feelings, and actions first.

  • Service a variety of industries.

400

Reviews/Reputation

  • Poor reviews on online sources such as Indeed.com, Glassdoor, and Chamber of Commerce.  

  • Hard to find new employees with these reviews.
  • Weak job security.
400

Advertisement Strategies

  • Making a twitter/X account for marketing

  • Find new advertising strategies (billboards, commercials, etc.)

  • Increase marketing strategies at different events to promote their company, networking events.

  • Offer more Co-op or internship programs 

  • Invest in merchandise for the company to wear.

400

Frauds

  • 51% of organizations reported having experienced fraud in the last two years.

  •  Identity theft, double brokering, and cargo theft.

  • The impact of fraud on companies can be devastating/terminating.

  • BM2 Freight has already experienced double brokering.

500

Workplace Morale 

  • Employee recognition 

  • The importance of culture and organization

  • Balanced work environment with fun activities around the workplace.

  • Having a positive mindset.


500

Theft/Lack of Control

  • Doesn't seem to have control due to them being middlemen.
  • Once a shipper is connected to the carrier, BM2 Freight is out of control as to what happens next with the products.
  • Holds all communication, easy to blame.
500

Expanding Globally

  • Could extend across countries which would earn them more profit.

  • Consider diversifying their service offerings

  • Can form many partnerships with foreign carriers or logistic service companies to expand their service demography.
  • An expansion and strengthening in security and quality assurances are needed
500

Workers Strike 

  • Can cause multiple companies hardships.
  • Could lead to increased costs of automobiles if they occur at General Motors, Ford, and Stellantis at the same time.

  • Negotiating could take much longer.

  • Government intervention could be needed

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