Language
What common Portuguese word meaning "weird" or "strange" is often mistranslated by many International Marketers?
What is "Esquisito"? (General Culture)
How should you make a good first impression with a potential business partner in Brazil?
What is "exchanging and analyzing business cards"? (Business Culture)
What is the famous yearly festival in Brazil that enables opportunities for businesses?
What is "Carnival"? (General Culture)
How should someone approach negotiations with a Brazilian owned entity?
What is "Relaxed and Adaptable"? (Business Culture)
How should you address a current business partner from Brazil?
What is "By first name"? (Business Culture)
What is the preferred method of meeting in Brazil?
What is "Face-to-face"? (Business Culture)
What is the most common social media that Brazilians use to talk to each other?
What is "Instagram"? (General Culture)
When entering the Brazilian market, marketers should be aware that Brazilians value this relationship the most
What is "Family and Community Bonds"? (General Culture)
What degree of context culture encapsulates Brazil, as they rely heavily on implicit cues and established relationships when making decisions?
What is "High-Context Culture"? (General Culture)
What is the most common power dynamic when making business decisions in Brazil?
What is "Top-Down/Hierarchical" decision making (Business Culture)