Business @ Apple
Most customers' first point of contact
You
This type of customer spends between 5k-10k annually.
Business Development Customer
Spend [ ] percent of your time thinking and [ ] percent of your time planning
20, 80
The premiere experience for a Business customer.
The Briefing
This tool is used to share customer records between Retails touch points, Stores, Online, and contact centers
Apple CRM
The time of day that should be spent mapping goals and planning
Beginning of each day
What should an actionable intro include?
Business name or type, personal contact information (preferably a telephone number), number of employees, clearly stated needs.
Formerly known as Retail Sales Support Operations (SSO)
Retail Business Support
What is the strategic acronym we use to help with creating a strong goal?
SMART Goals.
The best way for existing Business customers to identify themselves when they visit a store
Wallet Pass
The three core principles that make up Apple's vision for business
Be Curious, Learn Together, and Connect People
This team supports escalations and requests from the Business team in Stores and RCC.
Business Support
Whenever possible, delegate these tasks. Items in this category are often important and urgent to someone else who asks for your help.
Not Important and Not Urgent
Business at Apple is.......
Everybody's business
The three ways business customer types may engage with Apple.
Apple Store, RCC, Apple Online Business Store
Planning by beginning with the end in mind emphasizes is an example of this.
Outcomes over actions
A system that can provide sales revenue, supplier information, and procurement costs of all products, resulting in improved efficiency and the ability to quickly respond to market changes
Inventory Management