Definition
What the business wants to achieve in the long term.
中文: 企业长期想要实现的东西。
Aims (目标)
A financial objective focused on staying in business. You don't want your business to die.
中文: 一个关注企业生存的财务目标。
Survival (生存)
Aim and Objectives mean the same things .
目的和目标意思相同
True/False
False
"Increase sales next year."
中文: "明年增加销售额。
NOT SMART (非 SMART 目标)
Explanation (解释): It is not specific (how much?), not strongly measurable (no baseline), and not tightly timed ("next year" is too vague). 它不具体（增加多少？），可衡量性不强（没有基线），时限不明确（“明年”太模糊）。
F I R T P O
中文提示: 企业的一个主要财务目标。
PROFIT (利润)
Targets that help a business achieve its aims.
中文: 帮助企业实现其目标的指标。
Objectives (目标/具体目标)
The percentage increase in sales is an example of this type of objective.
中文: 销售额增长百分比是这类目标的例子。
Measurable (可衡量的)
The 'M' in SMART objectives stands for 'Meaningful'.
中文: SMART目标中的"M"代表"有意义的"。
False (错误)
Explanation (解释): The 'M' stands for 'Measurable'. (M"代表"可衡量的"。)
"Become the best company in the world."
中文: "成为世界上最好的公司。"
NOT SMART (非 SMART 目标)
Explanation (解释): It is not specific or measurable (what does "best" mean? How is it measured?). 它不具体，也不可衡量（“最好”指什么？如何衡量？）。
Scrambled Word: V V A I R S U L
中文提示: 一个新公司或处于困境中的公司的基本目标。
SURVIVAL (生存)
The "S" in SMART objectives stands for this.
中文: SMART目标中的“S”代表什么。
Specific (具体的)
The "A" in SMART stands for this.
中文: SMART中的“A”代表什么。
Achievable (可实现的)
Achieving a 10% increase in customer satisfaction within one year" is an example of a SMART objective.
中文: "在一年内将客户满意度提高10%"是一个SMART目标的例子。
True (正确)
Explanation (解释): It is Specific, Measurable, Achievable, Realistic, and Timed. (它是具体的、可衡量的、可实现的、现实的和有时限的。)
"Improve customer service quality by reducing average customer complaint response time from 48 hours to 24 hours by the end of Quarter 3."
中文: "在第三季度末之前，将客户投诉的平均响应时间从48小时减少到24小时，以提高客户服务质量。"
SMART (SMART 目标)
Explanation (解释):
Specific: Reduces response time.
Measurable: From 48h to 24h.
Achievable: Possible with process improvements.
Relevant: Improves customer service.
Timed: By the end of Quarter 3
具体： 减少响应时间。
可衡量： 从48小时到24小时。
可实现： 通过流程改进可以实现。
相关： 提高客户服务质量。
有时限： 在第三季度末之前。
Scrambled Word: C E M I A B A V H L E
中文提示: SMART原则中的"A"代表什么？指目标应该是可以实现的。
ACHIEVABLE (可实现的)
Objectives that are not related to money, such as personal satisfaction.
中文: 与金钱无关的目标，例如个人满足感。
Non-financial objectives (非财务目标)
A non-financial objective that relates to helping the community.
中文: 一种与帮助社区相关的非财务目标。
Answer: Social objectives (社会目标)
Non-financial objectives are only important for non-profit organizations.
中文: 只有非营利组织才需要关注非财务目标。
False (错误)
Explanation (解释): All types of businesses, including for-profit companies, can have non-financial objectives like personal satisfaction or social goals. (所有类型的企业，包括营利性公司，都可以有非财务目标，如个人满足感或社会目标。)
"Launch a new marketing campaign on social media to make the brand more popular."
中文: "在社交媒体上发起一个新的营销活动，让品牌更受欢迎。"
NOT SMART (非 SMART 目标)
Explanation (解释): It is an action, but not a SMART objective. It lacks measurable outcomes (how much more popular? e.g., 20% increase in followers or engagement rate?). 这是一个行动，但不是SMART目标。它缺乏可衡量的结果（更受欢迎指什么？例如：粉丝数或互动率增加20%？）。
E C J T V I O B E S
中文提示: 企业设定的、用来帮助实现其aims（目标）的具体目标
OBJECTIVES (具体目标/目标)
The reason why business objectives may change over time.
中文: 企业目标随时间变化的原因。
Change in circumstances (e.g., market conditions, technology, performance, legislation, internal reasons). (环境变化)
The term for having control over your own business decisions.
中文: 对自己商业决策有控制权的术语。
Independence and control (独立与控制)
Once a business sets its objectives, they should never be changed.
中文: 企业一旦设定了目标，就永远不应改变。
False (错误)
Explanation (解释): Business objectives should change over time in response to internal and external factors like market conditions or performance. (企业目标应随时间推移，根据市场状况或绩效等内外部因素而变化。)
"Increase the company's market share in the premium smartphone segment from 5% to 8% within the next 18 months by introducing two new models with innovative features."
中文: "通过在接下来18个月内推出两款具有创新功能的新机型，将公司在高端智能手机市场的份额从5%提高到8%。"
SMART (SMART 目标)
Explanation (解释):
Specific: Increase market share in a specific segment.
Measurable: From 5% to 8%.
Achievable: Possible with new product launches.
Relevant: Directly related to business growth.
Timed: Within 18 months.
具体： 提高特定细分市场的份额。
可衡量： 从5%到8%。
可实现： 通过发布新产品可以实现。
相关： 与业务增长直接相关。
有时限： 在18个月内。
N D E E P N I D E T C N
中文提示: 一个非财务目标，指企业主想要对自己的生意有控制权。
INDEPENDENCE (独立/自主权)