Marketing
Operations
Finance
Human Resources
Case Studies
100

This promotional strategy has business aim to develop long-term, cost-effective and strong relationships with individual customers.

What is Relationship Marketing?

100

This influence refers to the removal of barriers of trade between nations.

What is Globalisation?

100

This is a short-term source of debt finance that involves selling your accounts receivable.

What is Factoring?

100

This stakeholder represents groups of employees within a workplace and/or industry?

What is a Union?

100

This company is known for their leading-edge technology-based products and is a market leader for phones and computers?

What is Apple?

200

This type of market refers to a market that produces products appeal to the majority of customers.

What is Mass Market?

200

This concept refers to elements such as financial, social and environmental goals (also known as the Triple Bottom Line)

What is Corporate Social Responsibility (CSR)?

200

This financial statement shows assets, liabilities and equity within a business.

What is a Balance Sheet?

200

This HR indicator refer to employees not attending work due to illness, family reasons etc.

What is Absenteeism?

200

This company started as an online bookstore and has now grown into the largest e-commerce company on the planet?

What is Amazon?

300

This act of legislation has the aim to protect consumers against undesirable practices and  regulate certain trade practices that restrict competition.

What is the Competition and Consumer Act 2010?

300

This operational term refers to the arrangement of equipment based on the sequence of tasks being performed.

What is Product Layout?

300

This method of international payment includes banks acting as proxies for both the importer and exporter.

What is a Bill of Exchange?

300

This concept refers to the separation of staff due to downsizing of business operations.

What is Retrenchment?

300

Founded in 1940 by two brothers in California, this fast-food company has expanded globally and is considered one of the largest fast-food companies in the world.

What is McDonalds?

400

The segmenting approach in which businesses divide a market based on consumers’ knowledge, attitude, and use of products.

What is Behavioural?

400

This operational influence includes concepts such as Free Trade Agreements (FTAs) and grants as encouragement for research & development (R&D).

What are Government Policies?

400

This documentation details initial share price, future dividends and share volume. Any prospective business or company must send to the ASX before they become a public company.

What is a Prospectus?

400

This Job Design Strategy has employees given more control and independence over how they do their work.

What is Job Enrichment?

400

This business is known for their premium, ultra-durable outdoor products, high-performance coolers, and vacuum-insulated drinkware.

What is Yeti?

500

This marketing strategy (one of the 7P’s) refers to the environment in which the service will be delivered.

What is Physical Evidence?

500

This performance objective refers to how consistent and reliable a business’s products are.

What is Dependability?

500

The combination of different products and services that make up total sales.

What is the Sales Mix?

500

This concept refers to measures taken to eliminate direct and indirect discrimination, and for implementing positive steps to overcome the current and historical causes of lack of equal employment opportunity for women.

What is Affirmative Action?

500

This parent company owns brands such as: Audi, Bentley, Cupra, Ducati and Porsche.

What is the Volkswagen Group?

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