Personas
Primary personas for the AtoZ 4 Everyone App
Students and ECP
Women make up 45% of the students in college
Higher (55%)
Candidates will have to do this on a phone or computer, but they are more prone to these on a mobile device.
Typing
This was important to users so they could evaluate the app before creating an account
Guest experience
The most used job seeking tool for students
Handshake
50% of all college students are 18-24 years old
Higher (70%)
A main value prop of the app is this - not quantity
This feature - being newly considered - may feel counterintuitive to the success of the Amazonwalmart app
Including jobs of related employers
Students are an interesting starting point for the app for this reason.
More likely to engage with the app (increased mobile use) or show continued engagement as they become ECPs
College students make up 15% of all users on LinkedIn
Lower (8%)
The most painful part of applying for jobs is this - one of the earliest parts.
Finding / searching for them
This feature would provide users with the most satisfaction if put into the app
Level up (trainings, talks, classes)
ECPs are more likely to do this than any other professional
Swap jobs
Within 6 months of graduating 80% of all graduates will land their first job
Lower (55%)
We can meet users where they want to apply considering 70% of user traffic goes here
.job mobile web
Students reported they'd be more likely to use the app if this AI feature was included
Resume or Interview Prep
Name one trend that the market is seeing in ECPs
Worrying about finances
Relocating
Assessing employers
Applying to Gov jobs
Applying to wider range of roles
65% of college students will have at least 1 internship by they time they graduate.
Lower (50%)
Having a streamlined experience is important to users as evidenced by users reporting converting to this was important to them.
Alumni
Most features in the Kano were delighters indicating users find the features exciting or this other explanation
They view the app as an addition to how they already apply