Seven Strata
This term refers to a long-term, daring goal that inspires and aligns the entire organization.
What is a BHAG (Big Hairy Audacious Goal)?
This element specifies the core customer and outlines their key needs, forming the basis for strategic focus and direction.
What is the Target Market?
This is what the acronym SWT stands for in the Scaling Up framework, used to assess a company's internal capabilities and external market focus.
What is Strengths, Weaknesses, and Trends?
This is the number of columns in the OPSP.
What is Seven?
This component refers to a company's unique advantage, often a 7-10x differentiator, that sets it apart from competitors and is difficult to replicate.
What is the X-Factor?
This component aligns the company's long-term goals with quarterly and annual priorities, ensuring consistency in strategic execution over time.
What are Key Initiatives?
This tool is often used to evaluate how a company's strengths align with current market trends for future growth.
What is a Strategic Fit Analysis?
These represent the company's medium-term aspirations, typically spanning 3-5 years, and differ from these shorter-term milestones, which are focused on a single year.
What are Targets and Goals?
The three core components of this strategic element are measurable, meaningful, and maintainable, ensuring a company delivers on its unique value to customers.
What is a Brand Promise?
This part articulates the company's ultimate long-term aspiration and inspires teams to work toward a shared future.
What is the Core Purpose?
This is the ultimate goal, ensuring the company leverages its internal capabilities and adapts to external factors effectively.
What is Strategic Alignment?
What is the Critical Number?