Ch 15.1
Combo of advertising, public relations (PR), personal selling, & sales promotion that marketers use to reach a target market is....?
Promotional Mix
A generic McDonald's ad that has it's logo and slogan would be what type of advertising?
Brand Advertising
The first step of creating a advertising campaign is what?
Set Objectives
A billboard is an example of what type of advertising?
Outdoor Advertising
What government agency regulates advertising?
Federal Trade Commission (FTC)
"Free Fries" at McDonald's when you by medium or large drink would be an example of....
Sales Promotion
An ad that has Kim Kardashian promoting about Beyond Meat, burgers is what type of advertising?
Brand Advertising
The first step in the promotional planning is what?
Research & analyze the market
If Doritos' paid money to promote their new product in a magazine what element of the promotional mix is this?
Advertising
If 1.5 million people watch/see a Nike ad what is that number called?
Reach
Any nonpaid commutation about a product, service, company, or cause would be what? (One word)
Publicity
Most advertising dollars in the US are spent on what medium?
TV
The amount of time that is required to place the ad is called what?
Lead Time
A rebate would be considered what?
Sales Promotion
Give an example of a creative format for an advertisement?
Musical, comedy, etc/
A car salesperson showing a customer different models and features of a Chevy Equinox is an example of what?
Personal Selling
What gives the benefits of a specific product/service & relies on rational arguments why a customer should buy it.
Product Advertising
The number of times the audience is exposed to the ad is what?
Frequency
Give two examples of where one might see print advertising?
Newspapers, magazines, etc.
"I want to increase profits by 15% by June 1st, 2024" would be an example of what in terms of creating an advertising campaign.
Setting an objective/objective
A mural painted on the sidewalk that displays a McDonalds ad would be what type of advertising?
Ambient Advertising
Give the 3 main roles promotion fulfills for advertisers. (Must list all 3)
Inform, Persuade, Remind
The total number of people who see the ad is what?
Reach
One way communication is called what in marketing?
Mass Communication
If you see (are exposed) the same ad 5 times in one day, a marketer could say that it is......
Frequency