Marketing Intermediaries
Another Name for Intermediary
Middleman
How many Marketing Channel for Business Goods have are there.
A direct sale to customer is practical when the customer base is __________
Concentrated
_________ _________ entails maintaining the delicate balance between to much inventory and to little inventory
Inventory Management
Is there logistics in every part of Supply Chain
True
Any intermediary who sells to other intermediaries
Wholesaler
Electronic Marketing Channels
Financial resources can effect a companies ability to have their own stay. What way can the company combat this?
Intermediaries
There are how many types of warehouses
2
How Many Basic modes of transportation are there?
Five
Type of functions intermediaries use _______,________ and _________
Transactional function, logistical function, facilitating function.
________ ________ is the blending of different communication and delivery channels that mutually reinforcing in attracting.
Multichannel Marketing
When a company places its products and series in as many outlets as possible it is know as ___________.
Intensive distribution
Distribution centers can be divided into how many categories
3
When you are referring to frequency, you are referring to?
How many times a shipment is completed
Having a product or service available where consumers want it
Place utility
Amazon has how many marketing channels
4
The Opposite of placing products in many places is know as ________
Exclusive distribution
Name two of the key Logistics functions in a supply chain.
Inventory management
Order processing
Transportation
Warehouse
Delivering less inventory more frequently is referred to as
Just in time inventory
When performing a Facilitating function They make the transition ____________
Easier
Mansar Products consist of 4 marketing channels 3 of them are ________,___________,___________.
Agent wholesaler Retailer
Direct distribution makes sense when an order size is ________
Large
When a company reclaiming recyclable and reusable materials and returns it is know as?
Reverse logistics
A dominant channel member that coordinates directs and supports other channels members
Channel Captain