Introduction
Who founded the first agency dedicated to representing professional athletes?
Who is Mark H. McCormack
In which category of sport management and marketing agencies are WME/IMG, Octagon, and Wasserman Media Group?
full service
________________ are often aimed at children or adolescents who have the qualities, abilities, and potential to become consumers in the future.
Grassroots programs
List four current challenges facing sport management and marketing agencies.
uncertainty in client base, in-house versus outsourcing, conflicts of interest, mergers and acquisitions, and labor unrest
works on behalf of the client to sell rights, assets, or other inventory for commercial benefit and performs services such as securing endorsement opportunities, personal appearances, product placements, book contracts, movie and television roles, interviews and feature stories, and video game presence
What is the involvement of a sport management and marketing agency in sponsorship and licensing solicitation for a professional athlete
What was the first sport management and marketing agency?
What was the International Management Group
__________ agencies are those that fall between the expansive scope of work performed by full-service agencies and the narrow scope of work undertaken by specialty agencies.
General
provides consultative services to the client regarding business, marketing, and promotional decisions to best meet the client's objectives; consults about solicitation and securing corporate sponsorships; and identifies properties that may assist the client in achieving corporate goals and objectives
What is the involvement of a sport management and marketing agency in strategic planning and management.
True or False: Sport management and marketing agencies often hire mid-level employees who have just completed their college degrees.
False
represents a client in contract discussions, which could be between a player and a team, a corporate sponsor and a media company, a corporate sponsor and an athlete, or other combinations of parties
What is the involvement of a sport management and marketing agency in contract negotiation.
A sport management and marketing agency is a business that acts on behalf of an __________ involved in the sport industry.
What is an entity
Who is the sole client of an in-house group?
Themselves
According to the text, sport management and marketing agencies can provide up to eight services for their clients. Name four of them
1. strategic planning;
2.sponsorship and licensing solicitation;
3. event creation, management, and marketing;
4.contract negotiation;
5.marketing activation;
6.content development;
7. financial/investment planning;
8. research and evaluation
a ___________ agency is one that specializes in a specific type of service or caters to a specific stakeholder clientele
specialty
performs services such as turnkey hospitality, event and experience management, promotional coordination, and licensing and merchandising
What is a sport management and marketing agency's involvement in hospitality management services.
What forms can a sport entity or client take
person, corporate brand, media company, property (e.g., an event, a team, a university, a venue), and concept
The term __________ refers to a program or product that the vendor executes without further involvement from the client
Turnkey
performs services such as developing and producing programming for cable, satellite, and pay-per-view television and social, digital, and mobile media to maximize revenue opportunities
What is the involvement of a sport management and marketing agency in content development.
the candidate's potential, which is generally determined by his level of preparedness for the interview; his eagerness to contribute and be part of a team; his flexibility to work off hours and weekends; and his perceived demeanor or cultural fit within the organization as a whole
What is critical considerations for en entry-level position
performs research and evaluation to justify the cost, value, and relevance of a program to the company involved with the product or agency
what is the the involvement of a sport management and marketing agency in research and evaluation.
What actions may be undertaken on behalf of a sport entity or client?
representation, negotiation, sales, licensing, marketing, management, strategy, experiential activation, content creation, and measurement
Associating the name of a sponsor with the name of an event or facility in exchange for cash or other considerations is referred to as __________.
entitlement
manages, activates, and markets tournaments, festivals, bowl games, and other sport and lifestyle special events; performs services such as tournament operations, hospitality and entertainment, sponsorship and ticket sales, licensing and merchandising, content production, public relations, and promotion; and creates innovative experiential events to engage fans and entice them to become consumers and product advocates
What is the involvement of an event management and marketing agency in event creation, management, and marketing
(Functions) designs programs to involve participants in activities and events targeted to certain demographic groups and ethnic markets
What is the involvement of a sport management and marketing agency in grassroots marketing programs.
__________ are individuals or groups responsible for controlling the flow of proposals or solicitations to the decision maker
Gatekeepers