Kinds of Visual Arguments
What are visual aids?
Pictures or graphics used with words to make a stronger point.
What is exaggeration?
This technique shows features in a funny or exaggerated way, like in political cartoons
What is symbolism?
The study of symbols and their meanings in visuals.
What is honesty?
When a picture changes reality to make a point, it can break this trust.
What is using endorsements?
This uses trusted people or famous faces to make a product look better.
What are symbolic images?
These images use simple symbols or signs to represent big ideas.
What is layout?
Placing things in a way that makes you look at one part first
What is the audience?
Looking at who the visual is meant to affect or speak to
What is scare tactics?
Using scary images to make people worried or scared is this type of ethical issue.
What is making things look better?
Ads often make products look better than they actually are, using this trick.
What are challenging visuals?
Pictures or art that try to make us question usual beliefs or norms.
What is the focus?
The main part of an image that grabs your attention.
What is emotion or feeling?
The part of a visual that aims to make you feel a certain emotion.
What is truthfulness?
This looks at how truthful visuals should be when showing facts.
What is brand identity?
Companies use the same colors and designs to create this for their brand