Earned Media
What is earned media?
What is free exposure a company gets through others talking about it, like news articles?
What is an example of owned media?
What is a company’s website or blog?
Name one social media platform used by businesses.
What is Instagram, Facebook, LinkedIn, Twitter (X), or TikTok?
What does PR stand for?
What is public relations?
What is a media strategy?
What is a plan for using media to promote a brand effectively?
Why do consumers trust earned media more than ads?
What is because it comes from third parties like journalists or satisfied customers?
Who controls the message in owned media?
What is the business or brand itself?
What type of media is social media considered?
What is both owned and earned media?
What is a press release?
What is an official statement sent to the media to announce something?
Which is usually the cheapest media type: paid, owned, or earned?
What is earned media?
Give one advantage and one disadvantage of earned media.
What is it's more trusted (advantage), but you can't control it (disadvantage)?
How can owned media help build customer loyalty?
What is by sharing consistent, valuable, and trustworthy content?
Why is engagement important on social media?
What is because likes, comments, and shares spread content to more people?
What’s the main role of a PR team?
What is to manage how the public sees the brand?
Why is it smart to combine earned, owned, and paid media?
What is to get more reach, balance control, and improve results?
Name two ways companies try to gain earned media.
What is sending press releases or creating viral content?
What is the downside of relying only on owned media?
What is limited reach without help from earned or paid media?
What’s one risk businesses face with social media?
What is negative feedback or public backlash?
What’s one difference between advertising and PR?
What is advertising is paid and controlled, PR is earned and not fully controlled?
What is “content marketing”?
What is creating valuable content to attract and keep customers?
What makes earned media different from owned and paid media?
What is that it’s not directly created or paid for by the company?
Why is it important for owned media to match the brand’s voice and identity?
What is to build trust and create a strong, recognizable image?
How can social media be used to turn customers into promoters?
What is by encouraging reviews, shares, and user-generated content?
How does PR help during a company crisis?
What is by releasing accurate info, protecting the brand, and calming the public?
What does AIDA stand for in media strategy?
What is Attention, Interest, Desire, and Action?