Uses
Basic Activities
Data Storage
Reporting
Misc

100

________ is defined as information containing patterns, relationships, and trends of various forms of data.
What is Business Intelligence?

100

Data ________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.
What is acquisition

100

Problematic operational data are termed ________.
What is dirty data

100

________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.
What is RFM

100

An ________ and an OLAP report are the same thing.
What is OLAP cube

200

________ attempt to directly capture employee expertise.
What is expert systems

200

________ requires the user to request BI results.
What is pull publishing

200

________ is a term that refers to the level of detail represented by the data.
What is granularity

200

RFM analysis is used to analyze and rank customers according to their ________.
What are purchasing patters

200

________ is the application of statistical techniques to find patterns and relationships among data for classification and prediction.
What is data mining

300

________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.
What is Knowledge Management

300

________ records the source, format, assumptions and constraints, and other facts about the data.
What is Metadata

300

A ________ takes data from the data manufacturers, cleans and processes the data, and then stores it.
What is a data warehouse

300

OLAP stands for ________.
What is online analytical processing

300

With ________, statistical techniques can identify groups of entities that have similar characteristics.
What is cluster analysis

400

________ is a hierarchical arrangement of criteria that predict a classification or a value.
What is A decision tree

400

3 primary activities in BI process are: acquire data, _____, publish results
What is perform analysis

400

A data ________ is a data collection, smaller than the data warehouse, that addresses a particular department or functional area of the business.
What is mart

400

The remarkable characteristic of OLAP reports is that they are ________, as they are online and the viewer of the report can change their format.
What is dynamic

400

With ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.
What is supervised data mining

500

In market-basket terminology, ________ describes the probability that two items will be purchased together.
What is support

500

____ is the process of delivering business intelligence to the knowledge workers who need it.
What is publish results

500

Because of the various problems with operational data, large organizations choose to extract operational data and store them into a(n) ________.
What is data warehouse

500

An OLAP report has measures and _______
What is dimensions

500

In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y," or "If they're buying Y, sell them X."
What is cross selling