Uses Basic Activities Data Storage Reporting Misc

100

What is Business Intelligence?
________ is defined as information containing patterns, relationships, and trends of various forms of data.

100

What is acquisition
Data ________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.

100

What is dirty data
Problematic operational data are termed ________.

100

What is RFM
________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.

100

What is OLAP cube
An ________ and an OLAP report are the same thing.

200

What is expert systems
________ attempt to directly capture employee expertise.

200

What is pull publishing
________ requires the user to request BI results.

200

What is granularity
________ is a term that refers to the level of detail represented by the data.

200

What are purchasing patters
RFM analysis is used to analyze and rank customers according to their ________.

200

What is data mining
________ is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

300

What is Knowledge Management
________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.

300

What is Metadata
________ records the source, format, assumptions and constraints, and other facts about the data.

300

What is a data warehouse
A ________ takes data from the data manufacturers, cleans and processes the data, and then stores it.

300

What is online analytical processing
OLAP stands for ________.

300

What is cluster analysis
With ________, statistical techniques can identify groups of entities that have similar characteristics.

400

What is A decision tree
________ is a hierarchical arrangement of criteria that predict a classification or a value.

400

What is perform analysis
3 primary activities in BI process are: acquire data, _____, publish results

400

What is mart
A data ________ is a data collection, smaller than the data warehouse, that addresses a particular department or functional area of the business.

400

What is dynamic
The remarkable characteristic of OLAP reports is that they are ________, as they are online and the viewer of the report can change their format.

400

What is supervised data mining
With ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.

500

What is support
In market-basket terminology, ________ describes the probability that two items will be purchased together.

500

What is publish results
____ is the process of delivering business intelligence to the knowledge workers who need it.

500

What is data warehouse
Because of the various problems with operational data, large organizations choose to extract operational data and store them into a(n) ________.

500

What is dimensions
An OLAP report has measures and _______

500

What is cross selling
In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y," or "If they're buying Y, sell them X."

Chapter 9

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