CFA Fun Facts
What are the 4 core elements of Chick-fil-A?
eye contact, engaging smile, energetic tone, always say "my pleasure"
Who are Chick-fil-A’s target audiences?
1. Families
2. Students
3. Elderly
4. All of the above
All of the above!
Who are Chick-fil-A Anderson’s marketing partners?
local businesses, schools, non-profits
Who is the Chief Public Relations Officers at Chick-fil-A Anderson?
Karen Sullivan
What are events that enhance marketing effectiveness?
1. Partnerships with schools
2. Community engaging with events
3. More digital app scans
4. all of the above!
All of the above!
What is Chick-fil-A’s mascot and popular catchphrase?
The cows and "Eat mor chikin"
What is Chick-fil-A’s most strategic area of marketing?
Loyalty and guest retention
What department does the marketing team work the closest with?
1. Operations
2. Accounting
3. Finance
4. Human Resources
Operations
Who is the Marketing Director at Chick-fil-A Anderson?
Brantley Smith
Which is an example of a recent event that Chick-fil-A Anderson hosted that boosted sales?
1. Football game sponsorships
2. Daddy/daughter date night
3. Free chicken biscuit Monday
4. None of these
Daddy/daughter date night
What countries is Chick-fil-A present in?
1. USA, Mexico, Canada
2. USA, Brazil, Mexico
3. USA, Puerto Rico, Canada
4. USA, France, Mexico
USA, Puerto Rico, Canada
What motivates Chick-fil-A’s sales force?
Honoring traditions Truett Cathy established
What sets Chick-fil-A Anderson apart in branding?
Community involvement, school partnerships, emotional connection
Who is the Sales and Brand Growth Specialist at Chick-fil-A Anderson?
Hannah Murichson
How does Chick-fil-A Anderson emphasize cultural diversity in the marketplace?
Treating everyone with honor, dignity & respect
What three states in the USA do not have Chick-fil-A’s?
Alaska, Hawaii, Vermont
What is the primary marketing method?
1. Word of mouth
2. Billboards
3. Digitally
4. Website promotions
Digitally
What is Chick-fil-A Anderson’s main driving force for customer engagement?
Who is the Social Media Specialist at Chick-fil-A Anderson?
Braeden Boggs
What is the primary resource for market forecasting?
1. Last year's sales
2. Likes per minute on Instagram
3. How many chicken sandwiches sold per minute
4. Number of new Team Members hired from the past year
Last year's sales
What NFL stadium has a Chick-fil-A inside?
1. AT&T Stadium
2. Bank of America Stadium
3. Mercedes-Benz Stadium
4. Caesars Superdome
Mercedes-Benz Stadium
Who are three of Chick-fil-A Anderson's biggest competitors?
Zaxby's, Popeyes, Biscuitville
How much is the Chick-fil-A Anderson’s marketing budget?
2% of sales
Who is the Owner/Operator at Chick-fil-A Anderson?
Jon Holmes
True or false: Chick-fil-A Anderson uses inspiration from other Chick-fil-A’s social medias frequently.
False!