Marketing
Sales
Jia Ruan
Business 101
Coaching Industry
100

You would provide a service for free in exchange for this... 

Case Studies / Testimonials 

100

Should you build content before your sell it ? 

NO. SELL BEFORE YOU MAKE. 

100

Where was Jia last in the world ? 

Dubai 

100

Easiest way to explain business 

1. Find a major problem / pain point. 

2. Provide a solution to that problem. 

100

What are the 3 categories of the coaching industry ? 

Health, Wealth & Relationships / Love 

200

What is the 7 Hour Rule ? 

When a client listens to 7 hours of your content and it warms them up to buy. 

200

What is the process of finding future clients called ? 

Lead Generation 

200

What degree did Jia study in school ? 

College Dropout 

200

What does it mean when you hire someone else to work IN the business while you work ON the business ? 

Outsourcing 

200

How should you present yourself ? 

Attractive Leader / Expert 

300

Name the 3 most used platforms to generate leads. 

Google, Facebook/IG & Linkedin

300
What is it called when you tell your prospects to do something ?

Call to Action

300

What is the faith background of Jia ? 

Christianity


300

What is it called when you've found an offer with high demand but low competition ? 

Blue Ocean 

300

How do you (the coach) learn best ? 

By taking ACTION

400

According to Gary Vee, what is the #1 currency of the modern world ? 

Attention

400

What does CRM stand for ? 

Customer Relationship Management

400

What was Jia's first sales job ? 

Newspapers 

400

What does ROI stand for ? 

Return on Investment 

400

What is the first position you need to outsource ? 

Appointment Setting 

500

What do you need to make sure of before you spend any money on paid advertisements ? 

Actually have a good service 

500

What is it called when you explain every single feature in your service ?

Stacking 

500

How much did Jia first sell his first course on Bol.com coaching ?

200 Euros

500

Name TWO results of increasing the price of your service. 

1. Client takes service more seriously
2. Client gets better results 
3. Client complains less 

500

What does VSL stand for ? 

Video Sales Funnel 
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