Models of Memory
Problem Solving
Error and Bias
Forgetting and Fallibility
100

This bucket of memory can, on average, hold about 5-9 objects for 20 seconds.

Short-term memory

100

A person looking for Oreos in the store starts at the lefthand side of the store and goes meticulously down each aisle to search for the cookies. Here, the person is using this problem-solving strategy.

An algorithm

100

Liam sees a rock as just a rock, but Marta sees it as a paperweight, a tool to hammer nails, and a ball for playing catch. Here, Marta was able to overcome

Functional fixedness

100

Melly knows that she learned the term for creative thinking on a Friday in psych, it was near the end of the presentation, it starts with "D"...

Tip-of-the-tongue phenomenon (retrieval failure)

200

Storage decay happens from this bucket of memory, where information is held after proper encoding.

Long-term memory

200

To give his patient a diagnosis, Dr. Strom looks at their major symptoms and prescribes general antibiotics. Here, the doctor is using this type of problem-solving strategy.

A heuristic

200

After getting 20 red gumballs from the gumball machine, Liza puts in just one more quarter because she's sure that this time she'll get a purple gumball. This represents

Gambler's fallacy

200

After severe head trauma, Xander is unable to encode and store any new memories.

Anterograde amnesia

300

One might use _______ encoding if they connect terms from AP psychology to what they mean and can provide an example of each.

Semantic

300

Lawshe and Harris created the Purdue Creativity Test. A high score on this test may indicate high levels of this concept.

Divergent thinking

300

By using the same procedure to do all the math problems on his homework, Marc was unable to see an alternative strategy on a creative thinking problem. This failure to see a new problem-solving solution is most likely due to

Mental set OR convergent thinking

300

In a list of 20 grocery items, you probably remember the first items and the last items well, but not the middle items, due to

The serial position effect (primacy/recency)

400

The working memory model contains various components, such as the _________ that encodes physical layout and space.

Visuospatial sketchpad

400

When asked to picture "dessert," many people may immediately call to mind an image of a chocolate chip cookie because it best represents this concept. 

Their mental prototype

400

Lisle sees a car marked down on Carvana from "$14,301" to "AMAZING SALE - $9,999." He is more likely to purchase this car due to...

Framing

400

Milla is unable to remember the step sequence of her new dance routine because she knows the old routine so well. This best illustrates 

Proactive interference

500

George Sperling's letter grid (1960) illustrated the size and duration of this specific type of memory.

Iconic sensory memory

500

This problem-solving phenomenon may occur in 0.3 seconds or less, and can be recorded using EEG in the temporal region of the cortex.

Insight

500

Because Millie has an emotional flashbulb memory of barfing raw fish during her childhood, she assumes that most seafood is unsafe for consumption. This best illustrates the

Availability heuristic

500

This term allowed Ignacio to keep the phone number to Domino's Pizza in his short-term memory long enough to dial it. However, it was never encoded into long-term storage - he has to look it up every time he wants a pizza.

Maintenance rehearsal OR encoding failure

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