COM Research
The ability to examine large quantities of variables, make generalizable claims, and assess different types of variables is:
1. Why we conduct interviews
2. Why we use focus groups
3. Why we use surveys
3. Why we use surveys
TRUE or FALSE:
If you have three or more authors, list only the first author’s name followed by “et al.” in every citation, even the first.
TRUE
How we describe or define a variable is called:
2. Conceptualization
The following is an example of what kind of scale response category?
Question:
How much do you agree or disagree with the following statement?
"I enjoy going to school and feel that it is an important part of my life."
Response options:
1 – Strongly Disagree
2 – Disagree
3 – Neutral
4 – Agree
5 – Strongly Agree
Likert type scale
TRUE or FALSE:
If a measurement is highly reliable, it is also automatically valid.
FALSE
____________ research assumes reality is constructed and is concerned with understanding & describing human behavior.
Qualitative research
TRUE or FALSE:
A long history of horrific & unethical research studies in both medical and social sciences led to the creation of federal regulations to protect human research participants.
TRUE
Data on Chapman students hair & eye color are an example of which level of measurement?
#2 Nominal
TRUE or FALSE:
The larger the sample you take, the more representative that sample is of the population.
True
Which of the following best describes reliability in measurement?
1. The extent to which a test measures what it claims to measure
2. The consistency of a measurement over time
3. The ability of a test to differentiate between different groups
4. The accuracy of responses given by participants
#2 The consistency of a measurement over time
______ research is used to measure relationships among variables, test a hypothesis, and run experiments to make predictions.
Quantitative research
The ______ report outlines the three principles essential to the ethical conduct of research with humans subjects (respect for persons, beneficence, justice)
Belmont Report
A _______ variable is presumed to be the cause of something.
Independent
TRUE or FALSE:
Convenience sampling will always produce unbiased & generalizable results.
FALSE
Which of the following is NOT a type of validity?
1. Construct validity
2. External validity
3. Predictive validity
4. Consistency validity
#4 Consistency validity
______ is a prediction guided by theory (an educated guess), while a ________ seeks to understand and explain a phenomenon.
1. Hypothesis
2. Research Question
We must first get approval from ___________ before conducting academic research at a university.
Institutional Review Boards (IRB)
______ type of data means that some categories are "better" than others. In other words, there is a natural or logical order.
Ordinal
______ sampling is when a group of subjects is selected from a larger group, and each member has an equal chance of being chosen
Simple random sampling
Which of the following describes content validity?
1. The extent to which a test represents all aspects of a given construct
2. The degree to which a test measures what it intends to measure
3. The extent to which the results of a test predict future behavior
4. The correlation between different test items measuring the same concept
#1 The extent to which a test represents all aspects of a given construct
The three perspectives (ways to approach research) within the discipline of Communication are:
All sources listed on a reference page should be in alphabetical order, double spaces, and ______.
Hanging
The _______ variable is the variable that you are interested in seeing a change in.
Dependent
____ is the probability your research will identify a statistical effect when it does, in fact, occur in the population?
Statistical Power
Which type of validity refers to how well a test or measure relates to an outcome or criterion?
1. Content validity
2. Face validity
3. Criterion validity
4. Construct validity
#3 Criterion validity