Mad Men
The classic Lucky Strikes campaign that utilizes how tobacco is processed to create a positive slogan.
What is "It's toasted."
Term for owning all aspects of a single industry, like the Hollywood movie studios in the first half of the 20th Century.
What is Vertical Integration?
Agenda-setting is an example of a minimal effects model of media influence. Media have influence on______.
What is: what you think about?
What is the first film screening?
Recording artists creating music that will do well on TikTok is a form of the medium is ___________
What is: the message?
Advertising technique that uses images of cowboys, the American flag, and wild horses to sell beer.
What is 'association'?
Media conglomerate that owns cruises, amusement parks, and Marvel Studios.
What is Disney?
According to the Third Person Effect we generally overestimate media influence on this group of people: ______ and underestimate media influence on this group of people: __________
What is: others; ourselves
Hearst, Pulitzer, and Murdoch were owners of this historically important media form in a democratic society.
What are newspapers?
What is 'to Death'?
Term for making appeals to politicians to support or not support legislation on behalf of a client
What is lobbying?
The Telecommunicates Act of 1996 de _______ the media industry.
What is deregulated?
The process of a dominant opinion gaining momentum causing people with a less popular opinion not to speak up.
What is the spiral of silence?
Three characteristics of the golden age of television.
What are high production values/big budgets? What are quality scripts and famous actors? What are 'adult/mature' plots and layered characters? What are less episodes per season? What are a cinematic look and feel?
AI is 'killing the web' due to ________
What is a loss in human traffic to websites, and a proliferation of artificial content?
A PR firm used connections in entertainment media to plant negative stories about this star of It Ends With Us.
Who is Blake Lively?
The government recently won a major antitrust case against this Big Tech company.
What is Google?
Metaphor used to describe early 20th Century view of the power of mass media.
What is a hypodermic needle?
Original, 'one-off' films have been increasingly replaced by this type of movie.
What is superhero, franchise, sequel, remake?
What is how they think?
PR campaign that linked cigarettes to liberty/liberation.
What is Torches of Freedom?
Paramount-CBS is accused of settling a lawsuit with Trump and canceling the Late Show for this reason.
What is FCC approval of a merger with Skydance?
Pop music, art, movies are valued as commercial commodities and according to the Frankfurt School they form the:
What is Culture Industry?
Video game developers are utilizing psychological strategies in game design to get people to
What is spend more money and or time on the game?
We are no longer in living in an era of mass communication. It is now an era of
What is mass-personal communication?
(We are produsers, in a niche nation)
Newspapers lost revenue from these types of ads due to the popularity of Craig's List, Facebook Marketplace and Amazon.
What is:
classified ads?
Promoting and generating revenue from a new movie franchise through utilizing the power of multiple media- and brand platforms owned by the same parent company.
What is synergy or horizontal integration?
What are two early critiques of social media/the internet that have proven correct?
What are... can cause isolation/loneliness?... Can spread or amplify false information? Can be addictive? Can encourage and amplify bullying and harassment? Can be distracting and help shorten attention spans?
An example of radio being used to either cause mass panic or calm people and prevent mass panic.
What is: War of the Worlds or FDR's Fireside Chats?
Three challenges to the recording industry historically and or currently:
What are radio stations playing records on the air without paying for it?
What is AI music generators trained on copy-written music?
What are file sharing services like Napster?