It's Toasted
The event at the Waldorf Astoria to promote the color green for Lucky Strikes.
What is The Green Ball?
Term for owning all aspects of a single industry, like the Hollywood movie studios in the first half of the 20th Century.
What is Vertical Integration?
Agenda-setting is an example of a minimal effects model of media influence. Media have influence on______.
What is: what you think about?
What is the first film screening?
Advertising technique that uses images of cowboys, the American flag, and wild horses to sell beer.
What is 'association'?
Media conglomerate that owns cruises, amusement parks, and Marvel Studios.
What is Disney?
According to the Third Person Effect we generally overestimate media influence on this group of people: ______ and underestimate media influence on this group of people: __________
What is: others; ourselves
Do The Right Thing takes place in this season
What is summer?
Term for making appeals to politicians to support or not support legislation on behalf of a client
What is lobbying?
The Telecommunications Act of 1996 de _______ the media industry.
What is deregulated?
The process of a dominant opinion gaining momentum causing people with a less popular opinion not to speak up.
What is the spiral of silence?
At the end of Do The Right Thing Mookie joins the protests and throws a garbage can through
What is the window of Sal's Pizzeria?
What are studies and doctors?
Both Netflix and Paramount are fighting to take over this prestigious Hollywood studio.
What is Warner Brothers?
Metaphor used to describe early 20th Century view of the power of mass media.
What is a hypodermic needle?
Original, 'one-off' films have been increasingly replaced by this type of movie.
What is superhero, franchise, sequel, remake?
PR campaign that linked cigarettes to liberty/liberation.
What is Torches of Freedom?
Paramount-CBS is accused of settling a lawsuit with Trump and canceling the Late Show for this reason.
What is FCC approval of a merger with Skydance?
Pop music, art, movies are valued as commercial commodities and according to the Frankfurt School they form the:
What is Culture Industry?
D.W. Griffith used parallel editing effectively in the racist early blockbuster
What is Birth of a Nation?
Cameras recording Donald Trump making fries at McDonald's during the 2024 presidential campaign is an example of a
What is pseudo event?
Promoting and generating revenue from a new movie franchise through utilizing the power of multiple media- and brand platforms owned by the same parent company.
What is synergy or horizontal integration?
Albert Bandura's Bobo Doll experiments involved children
What is watching violent content live and on TV and seeing whether or not they would model that content when given the chance to hit a doll?
Early movie theaters were small places where people of all social classes could spend an afternoon. They were called
What is Nickelodeons?